Increased Attendance Creates More Business for Brand USA in Brazil
The 7th edition of WTM Latin America, April 2-4th in São Paulo, was a success with record numbers of Buyers, Agents and Exhibitors, further reinforcing WTM Latin America as the premier B2B travel & tourism event in the Latin American Market. WTM Latin America 2019 had a record participation of 11,683 attendees and an increase of 18.2% of unique visitors.
The United States was one of the largest international exhibitors with 52 destinations and travel suppliers at WTM Latin America 2019, generating a high level of traffic and business in the Brand USA Pavilion, to the satisfaction of the Pavilion’s partners.
“Our local in-market representative noticed an increase in traffic to our stand this year. This was substantiated by the number of leads that were captured through the Data Pilot scanner. The GMCVB Partners were also very pleased with the results of their participation in the tradeshow.” Joe Docal of Greater Miami Convention and Visitors Bureau.
Deborah Baldin of Disney Destinations: “The show was amazing! Great meetings and the training room really worked for us. I really enjoyed partnering with you and your colleagues- I am looking forward to the next year’s WTM Latin America.”
The 8th edition, WTM Latin America 2020 will take place March 31 - April 2, 2020, at Expo Center Norte, São Paulo