Italy Global Office Update
BRAND USA ITALY AT QC TERME ROMA FOR ALIDAYS NETWORKING EVENT
Interface Tourism, representing Brand USA in the Italian market, joined Alidays, a major Italian tour operator, to host a “Stars & Stripes” event at QC Terme in Rome. QC Terme operates eight spas and wellness centers across Italy.
The approximately 40 top-producing travel agents who attend on Sept. 18 learned about the newest travel opportunities in the USA. Additionally, representatives of American Airlines, British Airways, Finnair, and Iberia participated. The Italian trade press also was represented.
A buffet dinner, accompanied by live blues music, kicked off the evening’s festivities. The event emphasized Brand USA’s ongoing campaign to highlight music-themed U.S. itineraries. Presentations focused on alternative destinations and multi-state tours “to, through, and beyond the gateways.”
Participating agents at the event were from Italy’s Lazio area. Lazio, which includes Rome, is in hilly and mountainous central Italy, bordered by the Tyrrhenian Sea on its western edge.
Alidays deals mainly in long-haul itineraries, high-end packages, and honeymoons. The company also is active with group and FIT packages, and niche packages that spotlight attractions and destinations related to themes such as music, literature, art, and cinema.
The tour operator is among Italy’s top producers for travel to the USA.
'American Day'
Interface Tourism was the first edition of “American Day” on behalf of Brand USA. The September 22 event, organized by Visit USA Italia and attended by 80 travel agents from Reggio Emilia in northern Italy, was an educational workshop to advance awareness of travel in the United States.
“American Day,” which took place at an equestrian club in the Reggio Emilia area, included individual agent meetings, followed by team-building activities, including a wine tasting. The tasting portion includes two wines from New York State and two from the local Emilia Romagna region.
The city of Reggio Emilia is the source name of a world-famous system for early-years learning. That came about after an early-childhood center in Reggio Emilia received recognition in 1991 as one of the 10 best schools in the world.
