Brand USA Newsletter - April 2020

Jackie Ennis Promoted to Vice President, Global Trade Development

Brand USA has named Jackie Ennis as vice president, global trade development. In this role, Jackie will lead Brand USA’s trade engagement and marketing efforts, manage Brand USA's global offices, and continue to effectively work to optimize our trade and consumer reach around the world.

“As we continue to successfully consolidate our global trade efforts with our consumer marketing work as one ‘Integrated Marketing Team,’ I am happy to announce Jackie’s promotion,” said Brand USA Chief Marketing Officer Tom Garzilli. “Combining these teams will streamline our communications and better align travel trade and consumer messaging and execution. Please join me in congratulating Jackie on her expanded role.”

Jackie joined Brand USA in August of 2018 as senior director, global trade development after working as a consultant with the organization’s global trade team and became instrumental in strategic development of our trade initiatives. Jackie was previously responsible for the international marketing strategy for the Massachusetts Office of Travel and Tourism. She was also the executive director for Discover New England, where she developed the successful business-to-business international marketplace which is considered one of the most valuable business opportunities for the New England hospitality industry in marketing the region to international travelers. Her other previous positions included principal of Ennis Marketing; director and international marketing manager for Vermont Department of Tourism and Marketing; and product manager for Saga Holidays.

An avid traveler, Jackie has lived in three countries as has visited 29 countries, 28 states, and the District of Columbia. She loves tennis and is semi-fluent in Spanish. She is married to David Rocchio and has two children. Jackie received her bachelor's in international relations and Spanish from the University of Warwick, England.