Mexico Global Office Update
Brand USA Presented Seven Unique Experiences to Enjoy this Fall - Winter to Top-Tier Travel Trade Mexican Media
Fall and Winter Seasons Are Filled with Spectacular Travel Experiences in the USA
Brand USA showcased seven travel experiences in the United States for the fall and winter seasons to 50 representatives of the travel trade media in Mexico.
Lourdes Berho, regional director of Brand USA in Mexico, and her team promoted the travel experiences to inspire Mexican travelers with the natural wonders, cultural attractions, adventure and shopping opportunities in the USA.
“We want to transmit our passion for travel and inspire audiences to enjoy new adventures, Berho said in her welcome message. “We will go beyond the obvious attractions and present authentic and exclusive experiences.”
The seven experiences presented involved the Northern Lights, national parks, culinary events, beaches, shopping excursions, art, culture and music events, and adventure.
The destinations promoted included Alaska, Maine, North Carolina, South Carolina, Tennessee, Louisiana, Hawaii, U.S. Virgin Islands, Oregon, Colorado, and Idaho.
“The event was a complete success and we are sure the event’s cost will be multiplied at least five times in earned media coverage,” Berho noted.