Brand USA Newsletter - July 2019

Partner Programs launched an 8-week program with NZME that ran February-April in New Zealand and featured an exclusive CTA partner House of Travel to enable booking. The ‘How Does Your USA Sound?’ consumer campaign connected with potential travelers across multiple media, including a bespoke campaign microsite, radio, print and digital advertising. Results included:

• House of Travel’s USA website pages saw a significant increase for the same period YOY – Unique page views were up 276% and Entrances up 1,481%!
• 14% increase for the same period YOY for passengers booked to mainland USA 
• Retail enquiry to the USA was up 10.7% YOY for the same period
• 17% increase in Retail sales to the USA YOY for the same period

The campaign included coverage of the below cities/states:

1. Anaheim, California
2. Austin, Texas
3. Boston, Massachusetts
4. Chicago, Illinois
5. Hawai'i
6. Houston, Texas
7. Las Vegas, Nevada
8. Los Angeles, California
9. Memphis, Tennessee
10. Nashville, Tennessee
11. New York City, New York
12. Oregon
13. Orlando, Florida
14. Philadelphia, Pennsylvania
15. Portland, Oregon
16. Salt Lake City, Utah
17. San Francisco, California
18. Seattle, Washington
19. Utah
20. Washington, DC