Brand USA Newsletter - July 2019

Music-themed Campaign Inspires Kiwis to Book U.S. Travel Plans

Partner Programs launched an 8-week program with NZME that ran February-April in New Zealand and featured an exclusive CTA partner House of Travel to enable booking. The ‘How Does Your USA Sound?’ consumer campaign connected with potential travelers across multiple media, including a bespoke campaign microsite, radio, print and digital advertising. Results included:

  • House of Travel’s USA website pages saw a significant increase for the same period YOY – Unique page views were up 276% and Entrances up 1,481%!
  • 14% increase for the same period YOY for passengers booked to mainland USA 
  • Retail enquiry to the USA was up 10.7% YOY for the same period
  • 17% increase in Retail sales to the USA YOY for the same period


The campaign included coverage of the below cities/states:

  1. Anaheim, California
  2. Austin, Texas
  3. Boston, Massachusetts
  4. Chicago, Illinois
  5. Hawai'i
  6. Houston, Texas
  7. Las Vegas, Nevada
  8. Los Angeles, California
  9. Memphis, Tennessee
  10. Nashville, Tennessee
  11. New York City, New York
  12. Oregon
  13. Orlando, Florida
  14. Philadelphia, Pennsylvania
  15. Portland, Oregon
  16. Salt Lake City, Utah
  17. San Francisco, California
  18. Seattle, Washington
  19. Utah
  20. Washington, DC
How Does Your Brand USA Sound advertisement
LA Beats and Open Hearts advertisement