New Global Initiatives & Highlights from Partner Programs
BBC International and Brand USA Launch Another Video Series
Brand USA and BBC International are once again collaborating on a global series of two-minute video vignettes about Music and Pop Culture, building on the success of the 2015 program “America Through Film,” and 2016’s “USA Through the Great Outdoors.”
Each vignette will feature a music personality discussing a specific destination from their own unique perspective. This program will be promoted across all of BBC international’s broadcast and digital channels. Several of these vignettes will be available for partner inclusion and marketing support.
FVW Median Provides Updated Data on Market Trends
With more than 45 years of experience, FVW Medien is Germany’s leading travel industry media group. FVW Medien’s portfolio adapts to a variety of needs and provides relevant information via the appropriate channels to support current and future decision-makers, entrepreneurs and marketing experts.
As Germany’s premier trade magazine for tourism and business travel, FVW is an opinion-forming medium as determined by readers. Every 14 days, FVW offers analysis, market trends and exclusive topics about the tourism industry.
STA Travel and Brand USA Reach out to Generation Connected
Brand USA and STA Travel are all about bringing the USA to life for Gen C (Generation Connected), focusing its campaign on creativity, collaboration, content and, of course, connection.
The partnership includes a global media campaign consisting of digital media, point-of-sale marketing, in-market events and live channel takeovers (Snapchat and Facebook Live), all centered around a short film created by aspiring filmmakers about destinations.
Thomas Cook
Thomas Cook and Brand USA are launching a new multi-channel marketing technology platform, USA Everywhere, housing the data from their previous partnerships and data on millions of Thomas Cook customers who are likely to book travel to the U.S.
The platform will enable Brand USA partners to reach millions of consumers across 16 European markets who are “live” in the market for a vacation, putting your destination content and advertising in front of those potential customers across the web, on Thomas Cook’s e-commerce sites, in-store and in front of travel agents themselves. USA Everywhere is a cutting-edge evolution in marketing.