New Initiatives & Highlights from Partner Programs
Brand USA’s Partner Programs team began Fiscal Year 2020 with an impressive roster of partner-driven media and content partnerships. These partnerships provide exceptional media value to our contributing partners but also provide opportunities for destinations of all sizes to be featured in global marketing campaigns. Here is a sampling of what we’re excited about so far this year:
“Shopping Around the USA” Content Hub
In order to better showcase and aggregate the diverse range of retail experiences in the USA, we’ve launched a new shopping hub on our Visit the USA sites: VisitTheUSA.com/shopping-around-usa. Featuring a broad spectrum of shopping experiences, this campaign page will tell the USA’s story through both exciting shopping options and the distinct style of each destination. The hub will be updated as new shopping-focused content is created, helping to drive traffic and engagement to retail-themed content across VisitTheUSA.com.