Brand USA Newsletter - April 2020

Partner Spotlight: Wyoming Office of Tourism

No doubt, the impact of the COVID-19 pandemic has greatly affected our partners and their marketing efforts. The Wyoming Office of Tourism has addressed the new state of the world and the need to social distance with the release of a 60 second video called "Stay Calm, Stay Inspired," and it is currently playing across all of Wyoming Office of Tourism’s owned channels. The inspirational clip doesn't shy away from the fact that Wyoming is full of wide-open spaces and declares "maybe a little bit more emptiness is what we need” because getting back to normal following the pandemic
"will matter even more after some time apart." Read more about Wyoming’s Community Partner Outreach and its COVID-19 industry resources.

Since 2013, Brand USA has partnered with Wyoming Office of Tourism on cooperative marketing to promote Wyoming internationally. Recently, four video road trips were created to showcase the state with all roads leading to Yellowstone as the final destination. These road trips have been translated into multiple languages on Additionally, Brand USA has partnered with Wyoming for multi-channel campaigns in Japan, Germany, Mexico, and Western Canada. This past year, Wyoming has developed their own dedicated international site using the content and wireframe of for both desktop and mobile use with content currently translated into six different languages.

While Yellowstone National Park and Jackson Hole may be the most well-known destinations within the state, Brand USA counts over a dozen cities and counties across Wyoming as partners. In fact, several Wyoming destinations are featured in several GoUSA TV series and other consumer campaigns across Visit the USA networks. Thus far, Brand USA has highlighted Wyoming in episodes of "America's Treasures: National Parks" featuring Devil's Tower and Yellowstone, "Ask a Local," "USA Through Music," and "America. The Beautiful." Looking ahead, the "United Stories" consumer campaign will also spotlight winter scenes of Jackson Hole, Wyoming and Casper, Wyoming in content filmed earlier this year, expected to launch later on in Spring 2020. Follow along on social media using #UNITEDStories.


Below is a roundup of a few unique partner activities during this period of social distancing: