Travel Trade and Inspiration Program
Brand USA remains committed to delivering inspirational content and opportunities for our partners and the travel trade industry. We want to share with you the resources our global trade team and offices are using to strengthen our engagement with the travel trade around the world including:
- An Extensive Series of Training Webinars - Brand USA’s global representation teams have hosted 25 training seminars in nine (9) countries reaching 25,000 travel agents via 48 webinars and trainings across all markets since February 2020. View an example of how the UK is keeping the market engaged.
- USA Discovery Program - During the first four (4) months of 2020, agents have completed approximately 36,096 badges, a 482 percent increase since 2019. Since the beginning of February, we have developed more than 25 new promotions to entice the travel industry in many of our active markets. In total since the program’s inception, more than 40,000 agents have enrolled in Brand USA’s online travel agent training platform and have completed over 87,000 badges! READ MORE ➤
- Insider Guides - These multi-night, self-drive itineraries created by Brand USA are carried by both receptive and international tour operators in 22 markets. READ MORE ➤
- The Global Inspiration Program - This inspirational marketing resource generates interest in and travel to the United States. Since Brand USA paused paid media in most markets, we’ve made adjustments to the campaign elements, which launched in March. To better maximize the campaign ROI, we’re extending the shelf life of the print guides to a 16- to 18-month period. Additionally, the digital campaign slated to launch in April 2020 is being paused at this time and will be activated at a later date. READ MORE ➤