Upcoming APAC Events: Expanding Global Connections
Brand USA will host a series of collaborative events across the Asia-Pacific (APAC) region, bringing together U.S. travel brands and top industry professionals to strengthen partnerships and boost visitation. These events will provide a platform to engage directly with key trade leaders in South Korea, Japan, and Australia.
The South Korea Roadshow will highlight unique U.S. destinations, featuring Route 66’s 100th anniversary as a focal point for road trip enthusiasts. Sales missions in Korea and Japan will offer face-to-face opportunities for U.S. destination management organizations (DMOs) to connect with influential travel professionals.An Osaka seminar will provide an opportunity for U.S. partners to train and interact with tour operators and travel agents while emphasizing sustainable tourism and outdoor adventure. In Australia, The Great USA Road Trip event will train and network with travel agents across Perth, Adelaide, and the Gold Coast, keeping U.S. destinations front and center in the region’s travel market.
Each event offers a chance to build valuable connections, share insights, and grow business opportunities in these key markets. Through in-person meetings, training sessions, and networking events, U.S. partners can deepen relationships and drive demand for U.S. travel experiences.
With APAC travelers seeking new and immersive adventures, these engagements will reinforce America’s appeal as a must-visit destination.