Brand USA Newsletter - July 2019

USA Participation at Arabian Travel Market Continues to Grow

ATM 2019 saw the Brand USA Pavilion continue to grow as more U.S. companies flock to this influential show for the Middle East. Nearly 28,000 buyers and trade visitors met with more than 2,800 exhibitors during the three-day show, making ATM 2019 one of the largest editions to date.

Enzo Peretta, CEO of TeamAmerica, has exhibited with the Brand USA Pavilion at ATM many times and had the following to say: “ATM for us has been a wonderful experience; it is our ninth edition and every year we find newer clients and reach new markets.”

The Brand USA Pavilion at ATM 2019 was prominently located at a hall entrance and on a main aisle with 201sqm (2,164sqft) of floor space. Through Brand USA's support, 21 participating U.S. travel destinations and suppliers were represented and met with over 6,500 qualified buyers made up of tour operators, wholesalers, travel agents, and private travel arrangers, as well as over 21,000 trade visitors representing 141 different nations.

First-time exhibitor Discover Destinations was extremely busy at the show and reported buyers and trade visitors lining up to meet with them. Discover Destinations President Umang Malbari was very pleased with ATM, saying, “What an amazing show! It was our first time exhibiting at ATM and we will be back every single year! Thank you, Brand USA team!”

ATM 2020 will take place at the Dubai World Trade Centre, April 19-22, 2020.