USA Roadshow Netherlands 2018 Educates Dutch Travel Agents on Travel to the USA
The USA Roadshow Netherlands 2018 traveled to three Dutch cities as Brand USA focuses on promoting the United States as a premier travel destination.
The October roadshow, which attracted over 120 travel agents, 15 media representatives and 20 USA travel suppliers, happened at a time when travelers are gearing up for the 2019 booking season. Sponsored by Visit USA Netherlands and Brand USA, the roadshow stopped in three Dutch cities - in Zwolle on October 2, Amsterdam on Oct. 3 and Den Bosch on October 4 – to help the travel agents get the latest information, trends and news for vacations in the United States.
Partners who participated said they were thrilled to reach so many people during the roadshow. Participants had individual meetings with local travel agents, tour operators and media outlets. In Amsterdam, the group had an informal get-together with tour operators.
Participants included: Travel Portland, Travel Oregon, American Airlines, Alamo, Icelandair, NYC & Company, Paradise Coast (Naples, Marco Island, Everglades), Visit Orlando, Visit St. Pete Beach/Clearwater, Experience Kissimmee, The Great American West, De Jong Intra Vakanties, Fly to the West, EURAM, Travel South, Tenzing Travel, Memphis Convention and Visitors Bureau, Mississippi Division of Tourism, and Caesars Entertainment.
In addition, Brand USA hosted a travel trade workshop on Oct. 18 for 20 representatives of Swiss tour operators who are selling the U.S. to discuss Brand USA initiatives, updates, Brand USA Travel Week and how Brand USA can help them in the future. Brand USA partner Visit USA Switzerland also took part in the workshop. Brand USA also hosted a media networking reception for eight media representatives.