Using “Armchair Escapism” to Inspire Travel from the Comfort of Home
In light of COVID-19, “armchair escapism” has allowed consumers to embark on virtual trips around the globe, while remaining safely at home. To inspire travel dreaming and spark wanderlust, Brand USA’s in-market representatives have pitched a series of armchair escapism articles to promote U.S. destinations and experiences across all 50 states, five territories, and the District of Columbia. From premier travel entertainment on GoUSA TV, to a month-long virtual road trip on @VisitTheUSA's Instagram channel, there are infinite ways to showcase the breadth and depth of the USA and continue to share U.S. experiences without ever leaving the couch.
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