Western Road Trip Presents Partners with Program Updates
A 10-day road trip through Nevada and California conceivably could generate $1 million in cash contributions and partner participation for Brand USA, the nation’s destination marketing organization.
For the trip, Philip Joseph, senior manager for partner engagement for Brand USA, joined up with Demetria Clemons from Miles, a strategic marketing company focused on travel and tourism and the official marketing partner with Brand USA since 2012.
Making the 1,467-mile trek to educate partners about Brand USA’s initiatives worldwide, Joseph and Clemons started off in Carson City, Nevada and ended in Los Angeles, visiting nearly 20 partners along the way.
“While engaging with California partners is itself not a new experience, this is the first time Brand USA representatives have met with and spent time with many of these partners in their destination offices,” Joseph said. “The goal of the road trip was to engage with partners, educate them about Brand USA’s major initiatives, discuss opportunities to collaborate, and present them our partner programs.”
Calling it a “very successful trip,” Joseph said: “My expectation is that the 10-day trip will generate approximately $1 million for Brand USA which will include participation in many Brand USA programs, specifically in a cooperative partnership with Visit California, making it a very successful trip.”
The partners that they met up with include: Travel Nevada; Visit Mammoth; Mono County; Gold Country Visitors Association; Visit Sacramento; Visit Tuolumne; Madera County; Visit Oakland; San Francisco Travel; Sonoma County; Visit Tri Valley; Visit Santa Cruz; Team San Jose; Monterey Convention and Visitors Bureau (CVB); Visit SLO Cal; Visit Santa Barbara and Oxnard CVB.