On March 4, six years ago, President Obama signed the Travel Promotion Act into law. Provisions of the legislation led to the creation of Brand USA. Our mandate was clear: Lead the nation’s first global-marketing campaign to promote the United States as a premier travel destination in the international marketplace. In coordination with our network of nearly 600 partners worldwide, we work to harness the power of tourism to propel our nation’s economy.
The U.S. Travel Association bestowed Julie Heizer, Deputy Director of Industry Relations, of the U.S. Department of Commerce’s National Travel and Tourism Office (NTTO) with a Distinguished Partner award for her efforts to bolster travel to and across the United States. U.S. Travel presented the
The “U.S. – China Tourism Year” officially is underway with both countries working together to increase mutual travel trade through enhanced travel and tourism experiences, cultural understanding and appreciation of natural resources. The U.S. Department of Commerce and the China National Tourism
Brand USA has kicked off the year of “U.S. – China Tourism” with multiple initiatives last month, including attendance at a major travel fair and successfully completing its inaugural six-day sales mission to China. Brand USA is focused on showcasing the United States as a premier travel destination
An audience of 150 viewers enthusiastically greeted the showing of National Parks Adventure , Brand USA’s giant-screen tribute to the majestic outdoors of the USA, in Copenhagen, Denmark at the largest USA Travel Show in the Scandinavian region. The travel show, held March 6-7, brought together key
“All within your reach.” That’s the succinct yet compelling message in Brand USA’s new multi-dimensional digital campaign promoting the proximity of U.S. travel destinations.
Brand USA Japan held a series of seminars to encourage Japanese tour planners and travel agents to promote the United States as a top travel destination. Partnering with the Japan Association of Travel Agents (JATA), Brand USA, the U.S. travel suppliers and destination marketing organization, held
Brand USA’s innovative marketing programs were a key focus at the TravMedia’s International Media Marketplace (IMM) shows in the United Kingdom and Australia last month, attracting a record-breaking turnouts of travel journalists, editors and broadcasters. Brand USA was a headline sponsor at both
While it would be impossible to call out every milestone and every successful program, platform, or initiative, we’d like to share a few of our recent collective successes and program results from the first two quarters of FY16. See them here .
The 2016 Inspiration Guide was distributed in market starting in the month of March. 187 partners across almost 55 states and territories participated in the 196-page ‘Travel USA’ guide.
Brand USA New Zealand held the annual Discover America Travel Trade events in Christchurch and Auckland in February. Over 700 guests attending in both cities, and more than 80 U.S. suppliers exhibiting their product, represented record breaking attendance levels for these events. The agents were
Scottish Comedian Billy Connolly traveled the United States by rail and on Friday, April 1st a brand new UK series will be aired on UK’s ITV1. The three-part travelogue will see the iconic comedian and actor travel the Amtrak network around the USA. Starting his journey in Chicago, Illinois, and
Air New Zealand increased its new USA flight to daily services on its Auckland-Houston route for the peak season from December to February. The airline launched the route in December 2015 and has been operating five weekly return services. The Houston service was proving so popular that the airline
On April 6 and 7, 2016, the World Travel & Tourism Council (WTTC) hosted its annual global summit in Dallas, and Brand USA, together with U.S. Travel, was proud to be a platinum sponsor of this high-profile event. Brand USA President & CEO Chris Thompson joined travel and tourism leaders to showcase
The Illinois Office of Tourism (IOT), a Brand USA founding partner and consistent Diamond Level partner, has been one of the earliest and most engaged participants in Brand USA’s programs and initiatives. Like many of our partners, their involvement in our activities has spurred increased travel and
March through April, Brand USA has consumer campaigns/ads running in Australia, Brazil, Canada, Chile, Colombia, France, Germany, India, Japan, Sweden, and UK.
April 19 – 21
April 25 – 28
May 20 – 22
May 24 – 27
Brand USA is searching for new content featuring our partner destinations in upcoming advertising campaigns.
Asia Matters for America
ShanghaiDaily.com
Detroit Free Press
The New York Times
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