Brand USA Newsletter - April 2019

Brand USA, the destination marketing organization for the United States, has announced the appointment of three new board members and the reappointment of one existing member to the Brand USA board of directors. Appointments to the Brand USA board of directors are made by the U.S. Secretary of

On March 4, 2019 we celebrated the ninth anniversary of the signing of the Travel Promotion Act. Nine years ago, a broad, bipartisan coalition of travel industry advocates and legislators marked the signing of legislation to create the nation’s first public-private partnership tasked with

On March 5, Brand USA partnered with the U.S. Consulate in Chengdu, China, on a music-themed event for the western China market. The purpose of the event was to deliver an inspirational and educational message to the marketplace while highlighting Brand USA’s music campaigns. The event took place at

Brand USA’s United Stories – an always-on, storytelling campaign designed to highlight local and authentic travel experiences throughout the United States to travelers from around the world – had its launch in January with a three-day trek across South Dakota. The campaign, a collaboration between

Brand USA, in mid-March, partnered with two high-profile media outlets – Bloomberg Media Group and the London-based Telegraph Media Group – to advance its current “Hear the Music” campaign. A third Brand USA alliance – with Euronews NBC – is also using the appeal of music to showcase U.S

Sweet Home Alabama is working with Brand USA to inspire international visitors with all the exciting travel opportunities in the state. As the official consumer brand of the Alabama Tourism Department, Sweet Home Alabama is a Brand USA Gold Partner and has been a supporter of the nation’s

Brand USA announces the expansion of " Hear The Music, Experience The USA ," an integrated marketing campaign that uses the power of American music to promote U.S. destinations to international travelers. Building on the success of the initial 2018 campaign, Brand USA has worked with 10 incredibly talented artists whose hometown musical heritage has influenced their interpretation of two iconic American songs: “What I Like About You” by The Romantics and “Boogie Shoes” by KC and the Sunshine Band. Hear The Music captures the universal appeal of American music by forging authentic and compelling connections, which transcend boundaries, borders, and cultures

Brand USA in partnership with Copa Airlines, today announces details of the five itineraries for its first Brazil MegaFam. Taking place from March 13 – 22, 2019, the multi-destination familiarization trip will host 60 travel agents and five tour operators from all regions of Brazil with the objective to develop new products and increase expertise when selling U.S. destinations to Brazilian travellers.