Brand USA Newsletter - April 2020

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CEO Corner

Chris Thompson

COVID-19 is profoundly reshaping our lives and impacting the world in ways we couldn’t have imagined. On behalf of the entire team at Brand USA, I offer my thoughts and encouragement to everyone navigating this unprecedented situation, both professionally and personally. These are difficult times for the travel and tourism industry, but we are resilient and will come back with renewed determination. I want you to know that Brand USA is with you, and we are all in this together.


Grand Tetons, Wyoming

Partner Spotlight: Wyoming Office of Tourism

The Wyoming Office of Tourism has addressed the new state of the world and the need to social distance with the release of a 60 second video called "Stay Calm, Stay Inspired," and it is currently playing across all of Wyoming Office of Tourism’s owned channels.

United Stories' themed convertible driving through St. Augestine, Florida

Brand USA Marketing Campaigns

As part of Brand USA's plan to deliver hope and optimism to our partners and industry with a "stay home, stay inspired" message to re-engage people on our social media channels while they're home travel dreaming and looking for entertainment, we’re creating opportunities to share some of the dynamic

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Global Trade Development goes Virtual

Even though travel has slowed due to COVID-19, Brand USA’s efforts in our many markets around the world have continued going strong. Brand USA has adapted our travel trade campaigns and initiatives to be more about inspiration and less transactional. In April, Brand USA's global offices hosted 20

Spirit of Travel

Brand USA Gears Up for National Travel & Tourism Week

Join us May 3 – 9 to Celebrate the Spirit of Travel Now more than ever, it is important to remind ourselves of the U.S. travel and tourism industry’s strength, selflessness, and resiliency. This year’s National Travel and Tourism Week, led by the U.S. Travel Association, does just that by

screening at embassy

Brand USA Activities in the Nordic Region

2020 has shown significant promise in the Nordic region as Brand USA continues to grow its engagement throughout Europe. In fact, last month, Brand USA President and CEO, Chris Thompson welcomed U.S. suppliers, key buyers, and media at the USA Travel Show in Copenhagen, Denmark. During a widely

Erin Setter headshot

Erin Setter Named to Destinations International’s 30 Under 30

Brand USA is thrilled to announce that Erin Setter has been named one of Destinations International’s 2020 30 Under 30 recipients. Erin is a manager, partner engagement for Brand USA. In this role, Erin is responsible for developing and nurturing relationships with Brand USA partners in the Midwest

News Releases