Brand USA Newsletter - August 2018

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Letter from the President & CEO

At Brand USA, we are celebrating our latest performance numbers and the ongoing success of our domestic and international partnerships, but we are not resting on our laurels. Instead, we are working hard to introduce innovative marketing initiatives, websites, and expanded programming on our GoUSA TV as well as staging international events with a single goal in mind – to increase the number of international travelers coming to visit the USA.


Inside Travel With Peter Greenberg: IPW 2018 Edition

IPW celebrates 50 years, Brand USA’s latest ROI numbers, and the impact of domestic and international partnerships. Featuring Roger Dow (President & CEO, U.S. Travel Association); Anne Madison (Chief Strategy & Communications Officer, Brand USA); Corey Jobe (Director, Illinois Office of Tourism)

Brand USA’s Go USA TV Adds More Content

Brand USA continues to expand its programming for GoUSA TV, the destination marketing organization’s first-of-a-kind connected TV network which features content to inspire, invite and welcome travelers to visit the USA. GoUSA TV features best-in-class created, curated and licensed video content

Digital Tour-Operator Campaign Set to Expand

Brand USA’s digital tour operator campaign to inspire travel to the USA had such impressive results in the initial phase that the destination marketing organization is gearing up for the international expansion of the program.

Western Road Trip Presents Partners with Program Updates

A 10-day road trip through Nevada and California conceivably could generate $1 million in cash contributions and partner participation for Brand USA, the nation’s destination marketing organization. For the trip, Philip Joseph, senior manager for partner engagement for Brand USA, joined up with

Global Offices Updates

New Brand USA Website Targets Chinese Travelers

Brand USA has launched a new website for China – – to offer content to connect international travelers to all the diverse travel experiences available to them throughout the United States. The new – unveiled in China in June - leverages the award-winning design, structure and

Fourth of July Celebrations Reflect Brand USA's Global Presence

With red, white and blue grandeur, Brand USA celebrated the Fourth of July around the globe. In France , more than 230 travel-trade professionals enjoyed a holiday cruise along the Seine in Paris to mark the occasion. Brand USA partnered with American Airlines for the networking event. In China

Korean Sales Mission

Partners Cultivate Korean Connections on Brand USA Sales Mission

A contingent of 27 of Brand USA’s industry partners traveled to Japan and South Korea on Brand USA’s second annual sales mission to the two countries, July 9-12. After meetings in Tokyo, the group arrived in Seoul, July 11, and received a Brand USA briefing on the Korean market. The next day, the

Market & Consumer Campaigns


August through September, Brand USA has consumer campaigns running in Australia, Brazil, Canada, China, Denmark, France, India, Japan, Korea, Mexico, and the United Kingdom.

Travel Awards

The USA has been nominated for the 'Best Country' Travel Awards by both The Times & Sunday Times, and The Sun. Voting is now live!

Dates to Remember

RFI / RFP Opportunities
Brand USA provides open competition in awarding contracts to support our operations and marketing efforts. If you have the passion to promote the United States as a diverse travel destination, please click here for available opportunities.
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Brand USA looks for talented, creative, and driven people who want to make a difference on behalf of our nation.