At Brand USA, we are celebrating our latest performance numbers and the ongoing success of our domestic and international partnerships, but we are not resting on our laurels. Instead, we are working hard to introduce innovative marketing initiatives, websites, and expanded programming on our GoUSA TV as well as staging international events with a single goal in mind – to increase the number of international travelers coming to visit the USA.
IPW celebrates 50 years, Brand USA’s latest ROI numbers, and the impact of domestic and international partnerships. Featuring Roger Dow (President & CEO, U.S. Travel Association); Anne Madison (Chief Strategy & Communications Officer, Brand USA); Corey Jobe (Director, Illinois Office of Tourism)
Brand USA continues to expand its programming for GoUSA TV, the destination marketing organization’s first-of-a-kind connected TV network which features content to inspire, invite and welcome travelers to visit the USA. GoUSA TV features best-in-class created, curated and licensed video content
Brand USA’s digital tour operator campaign to inspire travel to the USA had such impressive results in the initial phase that the destination marketing organization is gearing up for the international expansion of the program.
A 10-day road trip through Nevada and California conceivably could generate $1 million in cash contributions and partner participation for Brand USA, the nation’s destination marketing organization. For the trip, Philip Joseph, senior manager for partner engagement for Brand USA, joined up with
Brand USA continues to join with its industry partners in Arizona to promote the state in the international-travel marketplace. This effort has spanned four categories of Brand USA promotional strategies: USA campaigns, cooperative marketing, travel-trade initiatives and media outreach.
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Brand USA has launched a new website for China – GoUSA.cn – to offer content to connect international travelers to all the diverse travel experiences available to them throughout the United States. The new GoUSA.cn – unveiled in China in June - leverages the award-winning design, structure and
A variety of industry partners aligned with Brand USA to highlight the diverse appeal of the United States as a premier tourism destination for international travelers from the United Kingdom and Ireland. Here are the events they engaged in: RHS Hampton Court Palace Flower Show (London) – “Great
With red, white and blue grandeur, Brand USA celebrated the Fourth of July around the globe. In France, more than 230 travel-trade professionals enjoyed a holiday cruise along the Seine in Paris to mark the occasion. Brand USA partnered with American Airlines for the networking event. In China
A contingent of 27 of Brand USA’s industry partners traveled to Japan and South Korea on Brand USA’s second annual sales mission to the two countries, July 9-12. After meetings in Tokyo, the group arrived in Seoul, July 11, and received a Brand USA briefing on the Korean market. The next day, the
Sixty travel agents from Australia and New Zealand will soon head to the United States for a music-themed Brand USA MegaFam, called “Backstage USA,” Aug. 16-23. Brand USA is partnering with New Zealand Air to stage this yearly MegaFam for travel professionals from “down under.” After arriving in the
August through September, Brand USA has consumer campaigns running in Australia, Brazil, Canada, China, Denmark, France, India, Japan, Korea, Mexico, and the United Kingdom.
The USA has been nominated for the 'Best Country' Travel Awards by both The Times & Sunday Times, and The Sun. Voting is now live!
August 16-23, 2018
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September 20-23, 2018
September 23-28, 2018
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September 25-28, 2018
October 10-12, 2018
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October 17-19, 2018
November 5-7, 2018
November 16-18, 2018
November 27-29, 2018
June 1-5, 2019
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