Brand USA Newsletter - February 2019

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Letter From the President & CEO

Christopher L. Thompson, Brand USA President & CEO headshot

Coming off the heels of a wonderful holiday season and now in full gear in the new year, Brand USA is hard at work with engaging campaigns to inspire travelers to visit the USA.  I am especially excited about the recent launch of our newest campaign, United Stories, a mobile content creation lab traveling across the United States capturing warm and welcoming stories told from local perspectives. Throughout the campaign, a variety of accomplished content creators, storytellers, and influencers will bring international travelers on a journey through memorable narratives that reveal the warmth of the American people and show the many adventures that are just one road trip away across the USA.


#UnitedStories colorful van

Brand USA Launches Storytelling Campaign to Welcome Travelers from Around the World

Brand USA, the destination marketing organization for the United States, launched United Stories. United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travelers to visit the USA. Accomplished content creators, storytellers, and influencers will visit various points of interest, events, and attractions across the country in visually arresting vehicles branded with #UnitedStories.

Anne Madison on stage accepting the Adrian Award

Brand USA wins Platinum Adrian Award

Brand USA, the destination-marketing organization for the United States, won a prestigious Platinum Adrian Award last night from Hospitality Sales and Marketing Association International (HSMAI) for its 2018 global, public-relations campaign, “Travel Transcends Politics.”

Global Offices Updates

Brand USA Travel Week image (London, UK)

Exhibitors Can Sign-up for Brand USA’s Inaugural Travel Week

Registration is open for Brand USA Travel Week, set to take place in London this coming September. The first-time exposition showcases the diverse range of travel experiences that are available throughout the USA – in all 50 states, the five territories, and the District of Columbia. Travel Week

Brand USA Mexico posing together for the Sales Mission

Brand USA’s First Mexico Sales Mission Deemed a Success

Brand USA held its first Mexico sales mission to educate the Mexican travel industry to travel experiences in the United States and help them develop meaningful relationships with the destination marketing organization’s partners. The mission was held January 14 to 18 in Mexico City and Monterrey

William Mondello at Air France campaign

Air France Campaign Features Music-Inspired Trips in USA

Brand USA teamed with Air France to appeal to French consumers by promoting a line-up of music-inspired itineraries in various regions of the United States. The itineraries were available through a tour operator that works with the airline. This one-week La Collection Air France campaign used the

A crowded Brand USA booth at ITB Milan

Brand USA Joins Visit USA at Global Tradeshow in Milan

Next month, Brand USA returns for the second straight year as an exhibitor at BIT, the annual international tourism exchange in Milan, Italy, set for Feb. 10-12. Along with other exhibitors, the destination-marketing organization for the United States will have a dedicated space at the Visit USA

Brand USA Japan Rep speaking at an event

Japanese Agents Learn About Travel in Sedona and Las Vegas

Fifty Japanese travel agents recently participated in a travel-trade seminar organized by the Sedona (Arizona) Chamber of Commerce and Tourism Bureau, Las Vegas (Nevada) Convention and Visitors Authority, and American Airlines on Dec. 12, 2018, at Hilton Tokyo. Chieko Tashiro, public relations

Market & Consumer Campaigns


January through February Brand USA has consumer campaigns running in Australia, Brazil, Canada, France, Germany, India, Japan, Mexico, South Korea, and the United Kingdom. 


Dates to Remember

RFI / RFP Opportunities
Brand USA provides open competition in awarding contracts to support our operations and marketing efforts. If you have the passion to promote the United States as a diverse travel destination, please click here for available opportunities.
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Brand USA looks for talented, creative, and driven people who want to make a difference on behalf of our nation.