Letter From the President & CEO
Coming off the heels of a wonderful holiday season and now in full gear in the new year, Brand USA is hard at work with engaging campaigns to inspire travelers to visit the USA. I am especially excited about the recent launch of our newest campaign, United Stories, a mobile content creation lab traveling across the United States capturing warm and welcoming stories told from local perspectives. Throughout the campaign, a variety of accomplished content creators, storytellers, and influencers will bring international travelers on a journey through memorable narratives that reveal the warmth of the American people and show the many adventures that are just one road trip away across the USA.