Brand USA Newsletter - July 2019

Brand USA began its celebration of WorldPride – commemorated each June - by kicking off a Pride campaign across the United Kingdom, France, and Germany. June is the 50 th anniversary of the 1969 Stonewall Uprising in New York City, New York. That event, which involved demonstrations by the gay

Partner Programs launched an 8-week program with NZME that ran February-April in New Zealand and featured an exclusive CTA partner House of Travel to enable booking. The ‘How Does Your USA Sound?’ consumer campaign connected with potential travelers across multiple media, including a bespoke

Brand USA is expanding its award-winning travel agent training program, USA Discovery Program, to Germany-speaking markets. In the coming months, the Brand USA Germany team will work with the travel trade, travel media and Visit USA Committees in Germany, Austria, and Switzerland to promote the

In tribute to the bicentennial of the birth of American novelist, short-story writer, and poet Herman Melville, Brand USA Spain hosted a “Melville-themed” press trip to Massachusetts and New York in June for five journalists from upper-tier Spanish publications. The trip highlighted regional history

Three journalists and two tour operators from Italy experienced the rich culture of Native American communities in Wisconsin – thanks to a four-day familiarization tour across the state. Brand USA joined the American Indian Alaskan Native Tourism Association (AIANTA) and the U.S. Commercial Service

Brand USA India is pulling out all the stops to boost the number of Indian travelers to the United States, conducting familiarization tours, offering a travel trade webinar, promoting the USA Discovery Program and preparing for the India sales mission. Exploring the South during a Brand USA

The 7 th edition of WTM Latin America, April 2-4 th in São Paulo, was a success with record numbers of Buyers, Agents and Exhibitors, further reinforcing WTM Latin America as the premier B2B travel & tourism event in the Latin American Market. WTM Latin America 2019 had a record participation of 11

Singapore: "American’s Musical Journey" Premieres Brand USA’s giant-screen film – “America’s Musical Journey” – premiered at the Singapore Omni-Theatre at a Science Center, located near the city center. The movie – which showcases the musical treasures of the United States past and present – was

Training Seminars Draw 89 Japanese Agents Brand USA Japan – working with the Japan Association of Travel Agents (JATA) and the Visit USA Committee Japan – organized training seminars for agents in Nagoya, May 16, and in Osaka, May 17. The Nagoya seminar, held at The Strings Hotel Nagoya, drew 39

The third edition of ITB China took place in Shanghai on May 15-17 with the first-ever Brand USA Pavilion. With 850 Chinese hosted buyers and 17,000 trade visitors attending the show, ITB China has enjoyed significant growth over the past three years and has become China’s largest B2B travel trade

William Mondello, Brand USA manager for France, Belgium and Luxembourg, led the representatives of five tour operators from his region on a tour of “off-the-beaten-path” destinations and attractions in Texas and Louisiana. In Texas, the group went to Dallas, Fort Worth, Arlington, and The Woodlands