Brand USA Newsletter - June 2018

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Letter from the President & CEO

The results are in! The fifth annual study by Oxford Economics demonstrates that for the fifth straight year, in collaboration with our more than 800 partners, Brand USA is achieving its mission to fuel the nation’s economy through the power of travel.

Articles

Brand USA Announces Unique Marketing Programs for Partners

Brand USA is offering its partners innovative marketing opportunities that feature music and culinary themes to promote U.S.-bound travel and extend their advertising reach into specific global markets. The destination marketing organization offers Brand USA Originals – its cooperative-marketing

Brand USA Uses Stylized Updates of Classic Song for New Music-oriented Campaign

“Do You Want to Dance” was a popular song written and recorded in 1958 by California teenager Bobby Freeman. It rocketed to No. 5 on the Billboard singles chart. A host of other musical artists – Del Shannon, The Beach Boys, Bette Midler, the Ramones, Bruce Springsteen and Lucy Lawless – have performed their versions of the song through every decade since its original release.

Digital Version of the Brand USA Inspiration Guide Now Available

The global digital version of Brand USA’s 2018 Inspiration Guide, Travel USA , is now live . The digital guide is expected to garner 30+ million impressions. Digital distribution of the guide includes: Promotion on Brand USA’s marketing channels, including Visit The USA and GoUSA web channels; owned

New Giant-screen Film Propels Marketing Momentum in Mexico

A Spanish-language version of Brand USA’s new giant-screen documentary, “America’s Musical Journey,” tracing the evolution of American music, premiered in Mexico City, March 15. Called “Travesia Musical” in Spanish, the 3-D film has been a focal point for promoting travel from Mexico to the United

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Board Member Awards

Congratulations to Brand USA Board Treasurer and Finance Committee Chairman Arne Sorenson on being named on Barron’s 2018 "World’s Best CEOs" list as one of its growth leaders. Congrats as well to Brand USA Board Member Noel Irwin Hentschel, chair, chief executive officer, and co-founder of AmericanTours International (ATI), which was featured as the “Receptive Tour Operator of the Month” in the Inbound Report.

Market & Consumer Campaigns

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June through August, Brand USA has consumer campaigns running in Australia, Brazil, Canada, China, Denmark, France, India, Japan, Korea, Mexico, and the United Kingdom.

Travel Awards

Dates to Remember

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RFI / RFP Opportunities
Brand USA provides open competition in awarding contracts to support our operations and marketing efforts. If you have the passion to promote the United States as a diverse travel destination, please click here for available opportunities.
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Careers
Brand USA looks for talented, creative, and driven people who want to make a difference on behalf of our nation.