Brand USA Newsletter - June 2020

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Crater Lake, Oregon

Travel Trade and Inspiration Program

Brand USA remains committed to delivering inspirational content and opportunities for our partners and the travel trade industry. We want to share with you the resources our global trade team and offices are using to strengthen our engagement with the travel trade around the world including: An

California Pop on GoUSA TV

Brand USA Debuts GoUSA TV 2.0 and Two New Original Series

GoUSA TV 2.0 This month, GoUSA TV launched a new video on demand app on Roku and Apple TV. GoUSA TV 2.0 is configured to be more user friendly and has a premium presentation. With this release, Brand USA is able to better highlight the ever-increasing breadth of travel entertainment on GoUSA TV

Brand USA's FY19 ROI infographic

Brand USA Fiscal Year 2019 ROI Study by Oxford Economics

Brand USA holds itself accountable to its mission to increase incremental visitation, spend, and market share for the United States. A new study by Oxford Economics demonstrates that for the seventh consecutive year, in collaboration with its partners, Brand USA is accomplishing its mission. The ROI

couple overlooking off a cliff in Utah

Quarterly Research Webinar

Brand USA’s quarterly research webinars demonstrate our commitment to informing and engaging our valued partners and stakeholders. Now open to the public, these webinars offer key insights and takeaways on the global travel landscape, currently as it relates to COVID-19. The May 15 research webinar

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Brand USA's COVID-19 Response

Brand USA is working diligently to help our industry and partners navigate this unprecedented crisis. Take a look at some of the key strategies and initiatives that are central to our COVID-19 response.

News Releases

Americanos GoUSA TV

GoUSA TV and LA REYNA Debut New Latinx Travel Series

"Americanos” showcases Latinx culture in the United States via a five-part original series premiering May 14, 2020 WASHINGTON, DC (MAY 13, 2020) - Brand USA's entertainment network, GoUSA TV, launches its ground-breaking new show, “Americanos,” developed and produced by LA REYNA. LA REYNA is the

Dates to Remember

June 21-26, 2020
CANCELED: 2020 Brand USA Japan & South Korea Sales Mission

July 29, 2020
Brand USA Board of Directors Meeting

August 5 - November 18, 2020
NEW DATES: Brand USA Brazil Training Roadshow

September 21-25, 2020
Brand USA Travel Week Europe 2020

October 5-9, 2020
Brand USA Travel Week India 2020

RFI / RFP Opportunities
Brand USA provides open competition in awarding contracts to support our operations and marketing efforts. If you have the passion to promote the United States as a diverse travel destination, please click here for available opportunities.
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Brand USA looks for talented, creative, and driven people who want to make a difference on behalf of our nation.