Brand USA Newsletter - March 2020

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A Moment With Chris Thompson


On behalf of my colleagues at Brand USA, I offer our thoughts and support to each of you as we have all been impacted by the outbreak of COVID-19. It is my sincere hope that we will continue to remain vigilant and take care of ourselves and our communities during these challenging times. 


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Coronavirus Update

Brand USA continues to monitor the novel coronavirus (COVID-19) and adjust marketing strategies in key markets where necessary. Additionally, Brand USA has created a page on the website with the most up-to-date information and messaging related to Coronavirus. Brand USA wants to emphasize that we

Brand USA Commemorates Major Milestones

Brand USA acknowledges the 10th anniversary of the Signing of the Travel Promotion Act in addition to Brand USA being reauthorized through 2027. See Brand USA President and CEO Christopher L. Thompson’s message to mark the occasions.


Partner Spotlight: Destination Cleveland

The Rock & Roll Hall of Fame is arguably Cleveland's best known attraction but they also boast major professional sports, several museums, the world's largest outdoor chandelier, neighboring Cuyahoga National Park, and Lake Erie shoreline. Destination Cleveland is using local events with a global

website graphic Gets a Whole New Look

In early March, Brand USA relaunched their corporate website. Working alongside global website agency, Insomniac Design, the website fully aligns with Brand USA's true brand essence. After conducting a thorough evaluation of the previous version of the website, the research landed on a cohesive, accurate, relevant, and simplified website design for Brand USA.

shopping in the USA

New Initiatives & Highlights from Partner Programs

Brand USA’s Partner Programs team began Fiscal Year 2020 with an impressive roster of partner-driven media and content partnerships. These partnerships provide exceptional media value to our contributing partners but also provide opportunities for destinations of all sizes to be featured in global

Brand USA Engages the Travel Trade in Poland

Brand USA Engages the Travel Trade in Poland

On Wednesday, November 6, 2019, Poland became the 39 th country to be included in the Visa Waiver Program. To mark this achievement and to foster relationships between the United States and the Polish travel trade, the U.S. Commercial Service in Warsaw hosted the National Travel and Tourism Office

Global Offices Updates

group photo at training

🇨🇳 China

In January 2020, Brand USA organized a half-day training workshop in Chengdu, the capital city of Southwest province Sichuan.

Group photo on the red carpet of the America's Musical Journey premiere

🇮🇳 India

To celebrate the global streaming launch of “America’s Musical Journey” on GoUSA TV, Brand USA hosted movie premiere events in New Delhi and Mumbai on November 19 and 21, respectively.


🇮🇹 Italy

During December, Brand USA Italy had the chance to collaborate with I Viaggi del Delfino, one of the top tour operators in the South of Italy, to create two programs fully dedicated to the USA. In particular, both events had a special focus on two holidays and the magic atmospheres they create in the United States: Thanksgiving and Christmas.

🇯🇵 Japan

‘Deeply Discover America’ Seminars in Tokyo In February, Brand USA Japan co-organized a trade seminar titled ‘Deeply Discover America’ Seminars” with JATA (Japan Association of Travel Agents) from February 17- 20. This 4-day seminar targeted tour operators and travel agents in order to encourage

Mexico Sales Mission group photo

🇲🇽 Mexico

Brand USA, the destination marketing organization for the United States, held with success its second Mexico Sales Mission, from January 13 to 17. The four-day itinerary covered Mexico City and Guadalajara, Jalisco, and included B2B meetings between delegates and tour operators, trainings with travel agents, and a presentation of 2020 top travel experiences for media and key opinion leaders, which allowed each representative to promote their experiences and highlights, as well as develop meaningful relationships and collaboration opportunities for both countries

everyone sitting at tables for the training

🇪🇸 Spain

Between September and December 2019, Brand USA Spain hosted two roadshows and a webinar series. These activities presented professionals, from the Spanish tourism industry, with the opportunity to learn more about the assets that Brand USA has to offer, including the new itineraries which are being promoted alongside the online USA Discovery Program

ITB Asia Ribbon Cutting

🇸🇬 Singapore

ITB Asia in Singapore, the annually held three day B2B trade show and convention for the travel industry, “Asia’s Leading Travel Trade Show”, took place October 16-18 with over 1,300 exhibitors, 1,250 hosted buyers, and 13,000 trade visitors in attendance.

News Releases

Brand USA Board of Directors headshots

New & Reappointed Board Members

On January 27, 2020, Brand USA announced the appointment of three new members and the reappointment of two current members to its board of directors. The U.S. Secretary of Commerce, in consultation with the U.S. Secretary of State and the U.S. Secretary of Homeland Security, appoints the 11-member

RFI / RFP Opportunities
Brand USA provides open competition in awarding contracts to support our operations and marketing efforts. If you have the passion to promote the United States as a diverse travel destination, please click here for available opportunities.
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Brand USA looks for talented, creative, and driven people who want to make a difference on behalf of our nation.