On behalf of my colleagues at Brand USA, I offer our thoughts and support to each of you as we have all been impacted by the outbreak of COVID-19. It is my sincere hope that we will continue to remain vigilant and take care of ourselves and our communities during these challenging times.
Brand USA continues to monitor the novel coronavirus (COVID-19) and adjust marketing strategies in key markets where necessary. Additionally, Brand USA has created a page on the website with the most up-to-date information and messaging related to Coronavirus. Brand USA wants to emphasize that we
Brand USA acknowledges the 10th anniversary of the Signing of the Travel Promotion Act in addition to Brand USA being reauthorized through 2027. See Brand USA President and CEO Christopher L. Thompson’s message to mark the occasions.
The Rock & Roll Hall of Fame is arguably Cleveland's best known attraction but they also boast major professional sports, several museums, the world's largest outdoor chandelier, neighboring Cuyahoga National Park, and Lake Erie shoreline. Destination Cleveland is using local events with a global
Tracy Lanza has been promoted to the new role of senior vice president of integrated marketing, leading a multi-functional team responsible for Brand USA's global consumer marketing and trade development. In this new role, Tracy will direct all of Brand USA's international offices and in-market
In early March, Brand USA relaunched their corporate website. Working alongside global website agency, Insomniac Design, the website fully aligns with Brand USA's true brand essence. After conducting a thorough evaluation of the previous version of the website, the research landed on a cohesive, accurate, relevant, and simplified website design for Brand USA.
Brand USA is hosting a video-storytelling contest for DMOs in the United States on GoUSA TV, Brand USA’s premier, subscription-free, travel-entertainment channel. DMOs are invited to submit their videos and video series for streaming on GoUSA TV (see details below). Videos selected to run on this
Brand USA’s Partner Programs team began Fiscal Year 2020 with an impressive roster of partner-driven media and content partnerships. These partnerships provide exceptional media value to our contributing partners but also provide opportunities for destinations of all sizes to be featured in global
On Wednesday, November 6, 2019, Poland became the 39 th country to be included in the Visa Waiver Program. To mark this achievement and to foster relationships between the United States and the Polish travel trade, the U.S. Commercial Service in Warsaw hosted the National Travel and Tourism Office
In November 2019, Brand USA hosted seven top tier Australian and New Zealand media on an eight night trip to Texas and New Mexico.
During December, Brand USA Italy had the chance to collaborate with I Viaggi del Delfino, one of the top tour operators in the South of Italy, to create two programs fully dedicated to the USA. In particular, both events had a special focus on two holidays and the magic atmospheres they create in the United States: Thanksgiving and Christmas.
‘Deeply Discover America’ Seminars in Tokyo In February, Brand USA Japan co-organized a trade seminar titled ‘Deeply Discover America’ Seminars” with JATA (Japan Association of Travel Agents) from February 17- 20. This 4-day seminar targeted tour operators and travel agents in order to encourage
Brand USA, the destination marketing organization for the United States, held with success its second Mexico Sales Mission, from January 13 to 17. The four-day itinerary covered Mexico City and Guadalajara, Jalisco, and included B2B meetings between delegates and tour operators, trainings with travel agents, and a presentation of 2020 top travel experiences for media and key opinion leaders, which allowed each representative to promote their experiences and highlights, as well as develop meaningful relationships and collaboration opportunities for both countries
Between September and December 2019, Brand USA Spain hosted two roadshows and a webinar series. These activities presented professionals, from the Spanish tourism industry, with the opportunity to learn more about the assets that Brand USA has to offer, including the new itineraries which are being promoted alongside the online USA Discovery Program
ITB Asia in Singapore, the annually held three day B2B trade show and convention for the travel industry, “Asia’s Leading Travel Trade Show”, took place October 16-18 with over 1,300 exhibitors, 1,250 hosted buyers, and 13,000 trade visitors in attendance.
On February 4, 2020 Brand USA and MacGillivray Freeman Films premiered their newest giant-screen film, 'Into America’s Wild' at the Smithsonian National Air and Space Museum. "Into America’s Wild," the new 3D documentary for exhibition in IMAX® and giant-screen theaters, takes viewers on an
On January 27, 2020, Brand USA announced the appointment of three new members and the reappointment of two current members to its board of directors. The U.S. Secretary of Commerce, in consultation with the U.S. Secretary of State and the U.S. Secretary of Homeland Security, appoints the 11-member
On January 13, 2020, Brand USA released details around Brand USA Travel Week Europe 2020. The biggest players in the United States and European travel industries will gather once again to discuss trends, challenges, innovations, and opportunities to increase international visitation to the United States.
Six gold and two silver Adrian Awards were presented to Brand USA president and CEO and chief marketing officer on Tuesday, Jan. 21, 2020, in New York City. Brand USA’s innovative marketing campaigns and new video streaming network were recognized by the Hospitality Sales & Marketing Association
Gold Adrian Award, Digital Marketing Innovation: GoUSA TV
Silver Adrian Award, Integrated Marketing Campaign: United Stories
Gold Adrian Award, Digital Marketing Innovation: United Stories
Gold Adrian Award, Digital Marketing Campaign Global: United Stories
Gold Adrian Award, Digital Marketing Social Media Campaign: United Stories
Gold Adrian Award, Digital Integrated Market Campaign for Consumers (B2C): United Stories
Gold Adrian Award, Integrated Marketing Campaign for Consumers: Hear The Music
The Sunday Times Travel Award, Best Country: USA
2019 World Explorers Award, Travel Marketing Integrated: Brand USA
HSMAI Top 25 Extraordinary Minds 2019: Thomas Garzilli, Chief Marketing Officer, Brand USA
Travel Weekly Travel Awards 2019, Best Tourist Board: Brand USA
March 23 - 27, 2020
POSTPONED: Brand USA China Sales Mission, October 2020 (tentatively)
March 17 - July 7, 2020
Brand USA Brazil Training Roadshow
March 31 - April 2, 2020
POSTPONED: WTM Latin America 2020
April 14, 2020
Georgia State University, Masters in Global Hospitality Class
April 29 - May 7, 2020
POSTPONED: 2020 United Kingdom & Ireland MegaFam
May 3-9, 2020
National Travel & Tourism Week
May 13 - 15, 2020
CANCELED: ITB China 2020
May 20, 2020
Brand USA Board of Directors Meeting
May 30-June 3, 2020
IPW: Bringing the World to America
June 21-26, 2020
CANCELED: 2020 Brand USA Japan & South Korea Sales Mission
July 29, 2020
Brand USA Board of Directors Meeting
September 21-25, 2020
Brand USA Travel Week Europe 2020
KARRYON - MARCH 10, 2020
JUMP ON IT: Win Your Own American Dream With Brand USA & United Airlines
THE WEATHER NETWORK - MARCH 3, 2020
First Indigenous astronaut wants us to unplug, connect with nature
THE POST AND COURIER - FEBRUARY 16, 2020
New 3D film to entice global travelers features some of Charleston’s most iconic spots
T3 - FEBRUARY 10, 2020
Brand USA And MacGillivray Freeman Release "Into America’s Wild"
OUTTHERE COLORADO - FEBRUARY 9, 2020
New IMAX film to feature Colorado wilderness
WASHINGTON, DC - FEBRUARY 4, 2020
Brand USA and MacGillivray Freeman Films release 'Into America’s Wild'
ABC 7, WJLA - FEBRUARY 4, 2020
New documentary takes a journey "Into America's Wild"
TRAVEL MARKET REPORT - JANUARY 30, 2020
Brand USA Influences Travel Through the Power of Storytelling
TRAVEL WEEKLY - JANUARY 28, 2020
Brand USA's Chris Thompson on counting inbound travel numbers
TRAVEL PULSE - JANUARY 27, 2020
Renewed for Seven Years, Brand USA Revs Up Ambitious Campaigns
TAN - JANUARY 24, 2020
HSMAI recognizes Brand USA’s marketing campaigns as Best-In-Class
CHEDDAR - JANUARY 22, 2020
International Travelers Attracted to America’s Pop Culture Scene
CHEDDAR - JANUARY 22, 2020
Tourism 'Transcends Politics,' Brand USA CEO Says
TRAVEL BULLETIN - JANUARY 13, 2020
Brand USA Travel Week Europe dates and venue announced
