Brand USA Newsletter - November 2016

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Letter from the President & CEO

Chris Thompson

First, some exciting news: We have rolled out our new, enhanced Brand USA website for global consumers. It still has the same name,; however, the site now features easier navigation, state-of-the-art technology and a capacity for personalization – all designed to provide travelers around the world with inspirational, informative content that conveys the limitless possibilities for travel in the United States.  


Electronic Visa Update System

The Electronic Visa Update System (EVUS), a U.S. Customs and Border Protection (CBP) online system to facilitate travel from Chinese nationals to the United States, will go live on November 29, 2016.

First-Ever China MegaFam 2016 is a Huge Success

Fifty international travel agents took part in Brand USA’s first-ever mega familiarization tour (MegaFam) from China, giving them a firsthand view of travel destinations in the United States. The MegaFam, which took place October 19-27, 2016, was a joint partnership between Brand USA and United

New Chairman Elected for Brand USA Board of Directors

Tom Klein has been elected as chairman of the Brand USA board of directors, replacing Arne Sorenson who will remain as a board member for the destination marketing organization for the United States. “The Brand USA team has made tremendous progress getting industry and government resources all

USA Summer Camps a Big Hit for International Youth

A total of 110 students traveled to the United States this past summer to learn about astronomy, biology, and robots – thanks to a thriving partnership between Brand USA and Business Weekly that promoted summer educational programs in the U.S. for youths from Taiwan. The partnership publicized the

USA Specialist Fam Tour Deemed a Huge Success

Brand USA Korea hosted 30 U.S. travel specialists for a USA specialist familiarization tour, enabling the travel agents to experience parts of United States firsthand and use that knowledge to develop tour products. As part of the destination marketing organization’s USA Specialist Program, the

Brand USA Garners Award at the Third Annual JATA Expo Japan

Brand USA Garners Award at the Third Annual JATA Expo Japan Brand USA was awarded second place in booth competition for the first time at the third Japan Association of Travel Agents (JATA) Tourism Expo Japan 2016, the largest consumer/trade show in Japan. Brand USA competed against 1,181 other

Brand USA Germany Sponsors Third Successful MegaFam

A total of 80 travel agents from Germany, Austria, and Switzerland visited eight different itineraries in the United States during Brand USA’s third travel trade Mega Familiarization (Fam) Tour this fall, giving them firsthand experience to better enable them to promote the USA as a premier travel

NZME Road Trips Program Highlights

This month, Brand USA New Zealand launched a USA campaign in partnership with NZME and House of Travel, which will feature high impact, mass market activity across online, print, and radio channels. ‘First Stop Freedom’ is the campaign brand – based around embracing the freedom of the road trip

New Global Initiatives & Highlights from Partner Programs

BBC International and Brand USA Launch Another Video Series Brand USA and BBC International are once again collaborating on a global series of two-minute video vignettes about Music and Pop Culture, building on the success of the 2015 program “America Through Film,” and 2016’s “USA Through the Great

Market & Consumer Campaigns


November through December, Brand USA has consumer campaigns/ads running in Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, South Korea, and the UK.

Travel Awards

Dates to Remember

Industry RFP & RFI


Brand USA Representational Firm



Digital Agency for China



Content Marketing Software



Global Media Planning & Buying


In The News

RFI / RFP Opportunities
Brand USA provides open competition in awarding contracts to support our operations and marketing efforts. If you have the passion to promote the United States as a diverse travel destination, please click here for available opportunities.
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Brand USA looks for talented, creative, and driven people who want to make a difference on behalf of our nation.