Brand USA Newsletter - November 2018

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Letter from the President & CEO

Headshot of Christopher L. Thompson, President & CEO

We recently welcomed our Board of Directors to Washington, DC where we reviewed our accomplishments from Fiscal Year 2018 and rolled out major initiatives for the year to come. If you were unable to join, I encourage you to review the presentations and watch the recorded sessions on the Brand USA website


Chinese lantern

2019 Brand USA China Sales Mission Open for Registration

Brand USA, the destination marketing organization for the United States, has announced registration is now open for the 2019 China Sales Mission held in Beijing, Guangzhou, and Shanghai from March 17 - 22. This will be the fourth annual Brand USA China Sales Mission.

Poster of "Spirit Song" short film

“Spirit Song” now Available on GoUSA TV

“Spirit Song” – a 22-minute film inspired by the album “Voices of the Guardians” by Native American singer-songwriter Gareth Laffely and Emmy Award-winning composer/producer Lance Bendiksen – is now available on GoUSA TV to coincide with Native American Heritage Month. The film explores the sounds and songs of Native American sacred places across the United States and allows viewers the opportunity to better understand their local cultures and stories.

Thumbnail of "Inside Travel: Peter Greenberg"

Inside Travel with Peter Greenberg: Puerto Rico

In September 2017, Hurricane Maria became the worst storm to hit Puerto Rico in more than 80 years. Today, the island is setting an example for how a tourism destination can rebound from a natural disaster at an unimagined pace, says Brad Dean, CEO, Discover Puerto Rico.

Global Offices Updates

Italy Represented greeting man at booth

Number of Italian Arrivals to USA on Upswing in 2018

Brand USA, teaming with a half-dozen U.S. destinations and travel-service providers, staked a significant presence at this year’s 55th annual TTG Travel Experience, Oct. 11-13, in Rimini, Italy. The B2B event drew 1,500 buyers from 90-plus countries, along with 380 exhibiting global destinations

Picture of visit the USA logo and balloons at trade event

Sweden Travel Event Educates Agents on USA Travel

Over 102 travel agents and exhibitors attended Discover America Sweden, the largest trade event in West Sweden, to learn about booking travel to the United States. The trade event, held at the Elite Park Avenue Hotel in Gothenburg, Sweden, on Oct. 8, 2018, is one of three sponsored by Discover

Photo of group (Grapevine, Miami)

Brand USA South Korea Hosts Successful Familiarization Tours

Travel agents from South Korea participated in Brand USA’s travel trade familiarization tours, enabling them to offer their clients firsthand knowledge about traveling to the United States. Brand USA, partnering with Korean Air, South Korea’s flagship carrier, sponsored an October 19-26 tour to

Brand USA Taiwan Booth

Brand USA, Partners Spotlight U.S. Tourism at Taiwan Event

The annual Tainan Travel Trade Seminar – organized by the Discover America Committee in Taiwan and Brand USA, in concert with the Tainan Travel Association – allowed a contingent of U.S. tourism partners to present and discuss their travel products with 120 invited travel agencies from the Taiwan

Market & Consumer Campaigns


November through December Brand USA has consumer campaigns running in China, India, South Korea, Brazil, France, Australia, Germany, Japan, Canada, Mexico, and the United Kingdom.

AustraliaBrazilCanadaChinaGermanyFranceIndiaJapanKoreaMexicoUnited Kingdom


View the campaigns currently running in-market here.

RFI / RFP Opportunities
Brand USA provides open competition in awarding contracts to support our operations and marketing efforts. If you have the passion to promote the United States as a diverse travel destination, please click here for available opportunities.
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Brand USA looks for talented, creative, and driven people who want to make a difference on behalf of our nation.