This final week of Brand USA’s 2018 fiscal year finds me in India for our seventh annual sales mission. Since 2012, this annual initiative has consistently provided a productive platform for destination marketing organizations, hotels, attractions, and other U.S. travel suppliers to interact directly with tour operators, airline representatives, travel agents, meeting and incentive agents, and the media.
Seoul, South Korea - September 17: New film uses the universal language of music to welcome South Korean travelers to iconic U.S. cities. Brand USA, the destination marketing organization for the United States, and MacGillivray Freeman Films, have rejoined forces, along with global presenting
Hangzhou, China – September 10: Brand USA, the destination marketing organization for the United States, joined the newly formed Ministry of Culture and Tourism of the People’s Republic of China, to host the 12 th annual China – U.S. Tourism Leadership Summit in Hangzhou, China, on September 9-10
Tokyo, Japan - September 19: Brand USA, the destination marketing organization for the United States, and MacGillivray Freeman Films, have rejoined forces, along with global presenting sponsors Expedia Group and Air Canada, to introduce their second giant screen film, “ America's Musical Journey ,”
Washington, DC – August 2018: Brand USA, the destination marketing organization for the United States, today released the results of a return on investment (ROI) study showing the significant marketing impact of Brand USA’s first IMAX and giant-screen film, “ National Parks Adventure ,” on
Brand USA Launches New Marketing Initiatives in Canada Brand USA is unveiling two unique programs for partners to make an impact in Canada, the market generating the largest number of travelers to the United States. The market-specific programs include one with Flight Network, the largest travel
Travel South USA Experiences Firsthand the Strength in Numbers Travel South USA – the regional marketing organization for 12 southern states, registered a whopping 760 percent jump in the number of visitors in one year – thanks to Brand USA. A consistently strong partner of Brand USA, Travel South
In May, Brand USA came to Denver as premier sponsor, once again, of IPW, the yearly marketplace staged by the U.S. Travel Association. IPW is the single-largest generator of travel to the United States. Brand USA revealed economic-impact results of its marketing, introduced new opportunities for partners, presented global-market updates and highlighted the appeal of the USA through music.
American and Qantas Airlines have filed additional information with the U.S. government as the airlines seek approval for their proposed TransPacific Joint Business Agreement (JBA) that would mean more flights between Australia and the United States. Qantas Airlines and American Airlines, a Brand
American Airlines will expand its seasonal service between the United States and Europe with nine new routes, starting in summer 2019. Charlotte, North Carolina – Munich, Germany (daily) Dallas-Fort Worth, Texas – Dublin, Ireland (daily) Dallas-Fort Worth, Texas – Munich (daily) Chicago, Illinois –
First-ever Brand USA Travel Week will take place from 9 – 13 September 209 and will focus on B2B meetings, educational opportunities, and consumer initiatives.
For the past four years, Brand USA has worked with several partner states in developing a USA Garden marketing and activation program with the Royal Horticulture Society – RHS Hampton Court Palace Garden Show. This year, Charleston, South Carolina and Travel Oregon participated in the July event which attracts thousands of visitors to view the gardens. Here is the wrap up video from the event:
Roadshows, B2B Event, and Seminars Spur Agent Interaction in German, Swiss and Dutch Markets Brand USA activity is on the upswing this fall in the European market that covers Germany, Austria, Switzerland and The Netherlands. Here are four examples of this activity
Brand USA MegaFam and Marketing Initiatives in Australia and New Zealand Deemed a Huge Success Brand USA Australia and New Zealand celebrated a successful MegaFam and productive marketing initiatives, all geared towards encouraging travelers to visit the United States.
France, Belgium and Luxembourg’s Webinars Reach a Record Number of Attendees Brand USA France has reached a new record in the number of travel trade professionals who have participated in their monthly webinars. Launched in March and dedicated to the French, Belgium, and Luxembourg travel trade, the
Brand USA Training Roadshow (B2B) Brand USA Brazil, along with at least a dozen industry partners, hosted a touring roadshow, which allowed 350 Brazilian travel agents to collectively learn more about the newest travel opportunities in the USA. The traveling symposium made stops in Cuiaba, Campo
BRAND USA ITALY AT QC TERME ROMA FOR ALIDAYS NETWORKING EVENT Interface Tourism, representing Brand USA in the Italian market, joined Alidays, a major Italian tour operator, to host a “Stars & Stripes” event at QC Terme in Rome. QC Terme operates eight spas and wellness centers across Italy. The
Brand USA Is Preparing for ITB Asia – a Leading Travel Trade Show Brand USA is offering a myriad of opportunities for its partners to meet with the travel industry and media in Asia – all aimed at increasing international travel to the United States. The destination marketing organization is hosting
Japan Sales Mission & Seminars Update Brand USA Japan provided training for more than 400 travel agents and tour operators this past summer in five cities in Japan. The training was designed to familiarize the Japanese travel industry with updated information about U.S. travel opportunities, and
BRAND USA INDIA TRAVEL TRADE FAM TOUR Brand USA India successfully completed a travel trade familiarization tour in the Southeast region of the United States for product developers from India. Brand USA India completed a successful travel trade familiarization tour for product developers, who
Brand USA Presented Seven Unique Experiences to Enjoy this Fall - Winter to Top-Tier Travel Trade Mexican Media Fall and Winter Seasons Are Filled with Spectacular Travel Experiences in the USA Brand USA showcased seven travel experiences in the United States for the fall and winter seasons to 50
Canadians Have More Trained Travel Agents and Airline Flights for Planning USA Trips Brand USA is focusing on training Canadian travel professionals on the best way to market the United States to their clients – just as airlines are boosting flights to make it easier for Canadians to visit U.S
This month, Brand USA has consumer campaigns running in Australia, Brazil, Canada, China, Denmark, France, India, Japan, Korea, Mexico, and the United Kingdom.
September 23-28, 2018
September 27, 2018
October 2-4, 2018
October 9, 2018
October 10-12, 2018
October 15, 2018
October 16, 2018
October 18, 2018
October 17-19, 2018
November 1, 2018
November 3, 2018
November 5-7, 2018
November 8-11, 2018
November 27-29, 2018
November 29, 2018
June 1-5, 2019
Sept. 9-13, 2019
ARIS, FRANCE - SEPTEMBER 19, 2018
TRAVEL WEEKLY - SEPTEMBER 18, 2018
TRAVEL BIKE NEWS - SEPTEMBER 17, 2018
KARRYON - SEPTEMBER 13, 2018
EL PAÍS ONLINE - SEPTEMBER 12, 2018
IL GIORNALE DEL TURISMO & MICE - SEPTEMBER 12, 2018
AVIATOR - SEPTEMBER 12, 2018
TRAVEL WEEKLY CHINA -SEPTEMBER 11, 2018
SMART MEETINGS MAGAZINE ONLINE - SEPTEMBER 10, 2018
STRAVELWIRENEWS - SEPTEMBER 10, 2018
TRAVEL WEEKLY AUSTRALIA - SEPTEMBER 7, 2018
TTG - SEPTEMBER 6, 2018
KARRYON - SEPTEMBER 3, 2018
TRAVEL WEEKLY CHINA - SEPTEMBER 3, 2018
HILLS BALFOUR - AUGUST 23, 2018
THE ADVERTISER - AUGUST 21, 2018
REVISTA EVENTOS - AUGUST 16, 2018
THE GAZETTE - AUGUST 15, 2018
TRAVEL AGENT CENTRAL - AUGUST 15, 2018
EL MUNDO AL INSTANTE - AUGUST 14, 2018
LATTE LUXURY NEWS - AUGUST 10, 2018
