Brand USA Newsletter - September 2018

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Letter from the President & CEO

Christopher L. Thompson, President & CEO

This final week of Brand USA’s 2018 fiscal year finds me in India for our seventh annual sales mission.  Since 2012, this annual initiative has consistently provided a productive platform for destination marketing organizations, hotels, attractions, and other U.S. travel suppliers to interact directly with tour operators, airline representatives, travel agents, meeting and incentive agents, and the media.

Articles

American Musical Journey – South Korea

MacGillivray Freeman Films and Brand USA Celebrate the Seoul Premiere of “America’s Musical Journey,” the Newest 3-D Documentary Starring Grammy Award-Nominated Singer and Songwriter Aloe Blacc

Seoul, South Korea - September 17: New film uses the universal language of music to welcome South Korean travelers to iconic U.S. cities. Brand USA, the destination marketing organization for the United States, and MacGillivray Freeman Films, have rejoined forces, along with global presenting

Ariel view of Hangzhou, China at Night time

Record-Breaking 12th China – U.S. Tourism Leadership Summit in Hangzhou, China, Underscores the Industry’s Impact on the Two Largest Economies in the World; Highlights Culture and Tourism

Hangzhou, China – September 10: Brand USA, the destination marketing organization for the United States, joined the newly formed Ministry of Culture and Tourism of the People’s Republic of China, to host the 12th annual China – U.S. Tourism Leadership Summit in Hangzhou, China, on September 9-10

American Musical Journey – Japan

MacGillivray Freeman Films and Brand USA Celebrate the Tokyo Premiere of “America’s Musical Journey,” the Newest IMAX® Documentary Starring Grammy Award-Nominated Singer and Songwriter Aloe Blacc

Tokyo, Japan - September 19: Brand USA, the destination marketing organization for the United States, and MacGillivray Freeman Films, have rejoined forces, along with global presenting sponsors Expedia Group and Air Canada, to introduce their second giant screen film, “America's Musical Journey,” to

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New Global Initiatives & Highlights from Partner Programs

Brand USA Launches New Marketing Initiatives in Canada Brand USA is unveiling two unique programs for partners to make an impact in Canada, the market generating the largest number of travelers to the United States. The market-specific programs include one with Flight Network, the largest travel

Louisiana Kingery June 11 2018

Diamond Partner Spotlight: Travel South USA

Travel South USA Experiences Firsthand the Strength in Numbers Travel South USA – the regional marketing organization for 12 southern states, registered a whopping 760 percent jump in the number of visitors in one year – thanks to Brand USA. A consistently strong partner of Brand USA, Travel South

IPW 2018 Graphic

Watch the 2018 Brand USA IPW Wrap Up Reel

In May, Brand USA came to Denver as premier sponsor, once again, of IPW, the yearly marketplace staged by the U.S. Travel Association. IPW is the single-largest generator of travel to the United States. Brand USA revealed economic-impact results of its marketing, introduced new opportunities for partners, presented global-market updates and highlighted the appeal of the USA through music.

Global Offices Updates

RHS Hampton Court Palace Garden Show

United Kingdom & Ireland Global Office Update

For the past four years, Brand USA has worked with several partner states in developing a USA Garden marketing and activation program with the Royal Horticulture Society – RHS Hampton Court Palace Garden Show. This year, Charleston, South Carolina and Travel Oregon participated in the July event which attracts thousands of visitors to view the gardens. Here is the wrap up video from the event:

Brand USA MegaFam and Marketing Initiatives in Australia and New Zealand Deemed a Huge Success

Australia and New Zealand Global Office Update

Brand USA MegaFam and Marketing Initiatives in Australia and New Zealand Deemed a Huge Success Brand USA Australia and New Zealand celebrated a successful MegaFam and productive marketing initiatives, all geared towards encouraging travelers to visit the United States.

Picture of France Webinar

France, Belgium, & Luxembourg Global Office Update

France, Belgium and Luxembourg’s Webinars Reach a Record Number of Attendees Brand USA France has reached a new record in the number of travel trade professionals who have participated in their monthly webinars. Launched in March and dedicated to the French, Belgium, and Luxembourg travel trade, the

Campo Grande Photo

Brazil Global Office Update

Brand USA Training Roadshow (B2B) Brand USA Brazil, along with at least a dozen industry partners, hosted a touring roadshow, which allowed 350 Brazilian travel agents to collectively learn more about the newest travel opportunities in the USA. The traveling symposium made stops in Cuiaba, Campo

American Day by Visit USA Italy Image

Italy Global Office Update

BRAND USA ITALY AT QC TERME ROMA FOR ALIDAYS NETWORKING EVENT Interface Tourism, representing Brand USA in the Italian market, joined Alidays, a major Italian tour operator, to host a “Stars & Stripes” event at QC Terme in Rome. QC Terme operates eight spas and wellness centers across Italy. The

Image of SIngapore

Southeast Asia Global Office Update

Brand USA Is Preparing for ITB Asia – a Leading Travel Trade Show Brand USA is offering a myriad of opportunities for its partners to meet with the travel industry and media in Asia – all aimed at increasing international travel to the United States. The destination marketing organization is hosting

Sales Mission One on One

Japan Global Office Update

Japan Sales Mission & Seminars Update Brand USA Japan provided training for more than 400 travel agents and tour operators this past summer in five cities in Japan. The training was designed to familiarize the Japanese travel industry with updated information about U.S. travel opportunities, and

Welcome Brand USA India Image

India Global Office Update

BRAND USA INDIA TRAVEL TRADE FAM TOUR Brand USA India successfully completed a travel trade familiarization tour in the Southeast region of the United States for product developers from India. Brand USA India completed a successful travel trade familiarization tour for product developers, who

Brand USA showcased seven travel experiences in the United States for the fall and winter seasons to 50 representatives of the travel trade media in Mexico.

Mexico Global Office Update

Brand USA Presented Seven Unique Experiences to Enjoy this Fall - Winter to Top-Tier Travel Trade Mexican Media Fall and Winter Seasons Are Filled with Spectacular Travel Experiences in the USA Brand USA showcased seven travel experiences in the United States for the fall and winter seasons to 50

Scenic view of Canada

Canada Global Office Update

Canadians Have More Trained Travel Agents and Airline Flights for Planning USA Trips Brand USA is focusing on training Canadian travel professionals on the best way to market the United States to their clients – just as airlines are boosting flights to make it easier for Canadians to visit U.S

Market & Consumer Campaigns

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This month, Brand USA has consumer campaigns running in Australia, Brazil, Canada, China, Denmark, France, India, Japan, Korea, Mexico, and the United Kingdom.

Dates to Remember

In The News

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