Brand USA Newsletter - September 2019

The inaugural Brand USA Travel Week Europe 2019 is right around the corner as the destination marketing organization for the United States prepares for this game-changing business opportunity designed to inspire more travelers from the United Kingdom and Europe to visit the U.S. to, through and

Brand USA Australia/New Zealand has been concentrating on travel agent training and familiarization tours in its quest to encourage international travelers to pick the United States as their next travel destination. Partnering with Hawaiian Airlines, Brand USA has unveiled its Big Badge Bonanza

The Brand USA Pavilion again offers exhibition space for its travel industry partners at WTM Latin America, March 31 – April 2, 2020, in Sao Paulo, Brazil. WTM Latin America is a leading conduit for accessing the Latin American outbound-travel sector. It is one of seven World Travel Market shows

Air Canada – the largest airline in Canada - will begin two new routes providing the only non-stop service between Montreal and Seattle, Washington, and Toronto and San Jose, California, beginning in the spring of 2020. The airline’s newest aircraft - the Airbus A220-300 - will offer travelers the

Over 230 travel trade professionals gathered on a river boat in Paris with Brand USA to celebrate the Fourth of July and to showcase the USA as a premier travel destination. The nation’s destination marketing organization, partnering with American Airlines, offered the travel trade representatives delectable U.S. cuisine and drinks and entertainment them with band playing American music – all to honor Independence Day in the U.S. William Mondello, manager of Brand USA in France, Belgium, and Luxembourg, spoke on all the diverse destinations available in the U.S. for international travelers.

Brand USA partnered with Ctrip to create high-impact marketing packages for U.S. destination partners to promote their products to the 300 million members of Ctrip, resulting in increased sales for them. As the largest online travel agency in China, Ctrip provides travel services including

Brand USA returns to ITB Berlin, set for March 4-8 at Berlin ExpoCenter City in 2020. The Brand USA pavilion allows Brand USA partners to leverage a robust, collective presence at ITB, one of the most prominent global events for the travel trade. For the 2019 show, the Brand USA pavilion hosted 184

Brand USA is gearing up for its Eighth Annual India Sales Mission this month to educate the Indian travel industry on the limitless travel opportunities in the United States. A delegation of 40 U.S. companies and 55 delegates is expected to take part at the sales mission in Chennai, Mumbai, and New

Brand USA’s third annual sales mission to Japan and South Korea was an impressive success with 17 industry partners showcasing destinations in the United States. The sales mission, held in Tokyo July, 8-9 followed by a mission to South Korea, brought together 17 Brand USA industry partners who

Brand USA Mexico is focused on boosting the number of Mexican travelers visiting the United States, preparing for an upcoming Mexico sales mission, hosting familiarization tours, presenting travel trade webinars, and offering the USA Discovery Program. Registration is now open for the second sales

Brand USA partnered with AIT to co-organize the Fourth of July celebration in Taiwan which showcased the unique travel opportunities in the United States. A total of 500 representatives from industries and 60 tourism trade partners celebrated the Fourth of July with a Brand USA reception at the

Journalists from a selection of high-profile, music publications in the U.K. and Ireland travelled independently to designated U.S. cities for a Brand USA “ Hear the Music, Experience the USA ” press trip during the first week of May. After visiting their assigned destinations, the journalists then

In July, U.S. Embassies and Consulates across the globe celebrated Independence Day by hosting receptions attended by local business, political, and military leaders. Brand USA supported several of these events as close-to-home as Canada and as far away as South Korea. In each post, Brand USA’s logo and Visit the USA branding was prevalent, and guests were able to take home Inspiration Guides and other items that would encourage them to consider the United States as their next travel destination.