Brand USA Newsletter - September 2019

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Letter From the President & CEO

Christopher L. Thompson, Brand USA President & CEO headshot

Students are heading back to school around the world this month, as families and individual travelers, alike, are still reeling from the excitement of their summer vacations. All of us at Brand USA remain focused on our mission to welcome international visitors to experience the diverse destinations of the United States. We do this through innovative marketing programs that help our partners attract those visitors to the USA.



First-Ever Brand USA Video Storytelling Awards Announced at ESTO

Congratulations are in order for Destination DC and the New Mexico Tourism Department, which received the inaugural Brand USA Video Storytelling Awards in recognition of their compelling and inspiring video content. Brand USA's President and CEO Chris Thompson announced the winners during a luncheon at the U.S. Travel Association’s 36th Annual ESTO conference, the premier annual learning and knowledge-sharing forum for destination marketing professionals, held on August 17-20 in Austin, Texas.

Global Offices Updates

Brand USA France 4th of July celebration

Brand USA France Celebrates July 4th and American Cuisine

Over 230 travel trade professionals gathered on a river boat in Paris with Brand USA to celebrate the Fourth of July and to showcase the USA as a premier travel destination. The nation’s destination marketing organization, partnering with American Airlines, offered the travel trade representatives delectable U.S. cuisine and drinks and entertainment them with band playing American music – all to honor Independence Day in the U.S. William Mondello, manager of Brand USA in France, Belgium, and Luxembourg, spoke on all the diverse destinations available in the U.S. for international travelers.

Berlin, Germany

Partners to Align with Brand USA at ITB Berlin in March

Brand USA returns to ITB Berlin, set for March 4-8 at Berlin ExpoCenter City in 2020. The Brand USA pavilion allows Brand USA partners to leverage a robust, collective presence at ITB, one of the most prominent global events for the travel trade. For the 2019 show, the Brand USA pavilion hosted 184

People standing in front of the capitol building

Brand USA Preparing for its Annual Sales Mission to India

Brand USA is gearing up for its Eighth Annual India Sales Mission this month to educate the Indian travel industry on the limitless travel opportunities in the United States. A delegation of 40 U.S. companies and 55 delegates is expected to take part at the sales mission in Chennai, Mumbai, and New

DIR and VP on stage

Brand USA Celebrates U.S. Independence Day in Taiwan

Brand USA partnered with AIT to co-organize the Fourth of July celebration in Taiwan which showcased the unique travel opportunities in the United States. A total of 500 representatives from industries and 60 tourism trade partners celebrated the Fourth of July with a Brand USA reception at the

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UK and Irish Journalists ‘Hear the Music’ on U.S. Press Trip

Journalists from a selection of high-profile, music publications in the U.K. and Ireland travelled independently to designated U.S. cities for a Brand USA “Hear the Music, Experience the USA” press trip during the first week of May. After visiting their assigned destinations, the journalists then

4th of July event

Red, White, and Brand USA: Supporting Independence Day Celebrations Around the World

In July, U.S. Embassies and Consulates across the globe celebrated Independence Day by hosting receptions attended by local business, political, and military leaders. Brand USA supported several of these events as close-to-home as Canada and as far away as South Korea. In each post, Brand USA’s logo and Visit the USA branding was prevalent, and guests were able to take home Inspiration Guides and other items that would encourage them to consider the United States as their next travel destination.

Market & Consumer Campaigns


August through October, Brand USA has consumer campaigns running in Australia, Brazil, Canada, Chile, China, Colombia, France, Germany, India, Japan, Mexico, South Korea, Sweden, and the United Kingdom. 

AustraliaBrazilCanadaChileChinaColombiaFranceGermanyIndiaJapanMexicoKoreaSwedenUnited Kingdom

Dates to Remember

In The News

RFI / RFP Opportunities
Brand USA provides open competition in awarding contracts to support our operations and marketing efforts. If you have the passion to promote the United States as a diverse travel destination, please click here for available opportunities.
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Brand USA looks for talented, creative, and driven people who want to make a difference on behalf of our nation.