News Release


Brand USA launches ‘Global Media Forum’ to drive international earned media coverage and destination awareness


Inaugural Brand USA Global Media Forum will take place in San Juan, Puerto Rico on April 20, 2020

Today, Brand USA, the destination marketing organization for the United States, in partnership with Discover Puerto Rico, announced its inaugural Brand USA Global Media Forum. The Brand USA Global Media Forum is an exclusive event dedicated to destination storytelling and facilitating meaningful connections between Brand USA and global media. The event will take place in San Juan on April 20, 2020, and will coincide with the official opening of El Distrito, the island’s new premier entertainment destination.
“As our nation’s storyteller, we are excited about launching the first-ever Brand USA Global Media Forum in Puerto Rico,” said Christopher L. Thompson, president and CEO of Brand USA. “We have a shared interest in amplifying Puerto Rico’s rich history, culture, and resiliency and we’re committed to providing a platform for Discover Puerto Rico to engage with some of the biggest players in global media. This forum will enable journalists from around the world to preview our third film for IMAX® and giant-screen theaters, Into America’s Wild, while learning more about Brand USA’s best-in-class partnerships, innovative campaigns, and overall commitment to marketing the diverse range of travel experiences which can only be found in the United States.”
Brad Dean, Chief Executive Officer at Discover Puerto Rico, said, “Puerto Rico is thriving, and we are delighted that Brand USA has chosen to host its Global Media Forum on the Island. Events like the Brand USA Global Media Forum allow us to highlight the diversity of our culture while facilitating the opportunity to leverage earned media to increase the global profile of Puerto Rico. Fueling tourism is critical right now as we continue to support and showcase local communities throughout the Island. We look forward to welcoming the world’s media to Puerto Rico this coming April in partnership with Brand USA."
The event program for the Brand USA Global Media Forum will showcase storytellers, facilitate networking opportunities, and include a special screening of Brand USA’s third film for exhibition in IMAX® and giant-screen theaters, “Into America’s Wild.” The film, produced in partnership with Expedia Group and United Airlines, features great American trailblazers such as John Herrington, the first Native American astronaut to fly in space, and Ariel Tweto, star of the Discovery Channel’s “Flying Wild Alaska,” on a cross-country journey of the USA's great outdoors.
The event program will also include familiarization (FAM) trips for visiting media throughout Puerto Rico, spurring activity across the non-Metro area.
To learn more about the initiative, please contact Monica Ceballos ([email protected]), Director of Consumer and Trade Public Relations at Brand USA, and/or Mark McCulloch ([email protected]), Senior Public Relations Director representing Brand USA in the UK, Ireland, and Europe.





Discover Puerto Rico is a newly established private, not for-profit Destination Marketing Organization (DMO) whose mission is to make Puerto Rico visible to the world as a premier travel destination. The DMO will bring prosperity to the people of Puerto Rico by collaboratively positioning the Island’s diversity and uniqueness for leisure, business and events. It is responsible for all global marketing, sales and promotion of the destination and works collaboratively with key local governmental and non-governmental players throughout Puerto Rico’s visitor economy and community at large, to empower economic growth. To discover all the beauty the Island has to offer, visit



About Brand USA

Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past five years Brand USA's marketing initiatives have helped welcome 5.4 million incremental visitors to the USA, benefiting the U.S. economy with more than $38 billion in total economic impact and supporting, on average, more than 51,000 incremental jobs a year.

For industry or partner information about Brand USA, visit To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website and follow Visit The USA on FacebookTwitter, and Instagram.

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