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New Members Appointed to Brand USA Board of Directors
March 14, 2018

Two new members have been appointed to the Brand USA’s board of directors while a current member has been reappointed for another term, the destination marketing organization recently announced.

The newly appointed members are: Noel Irwin Hentschel, chairman, CEO, and co-founder of AmericanTours International representing the travel distribution services sector and Mike Gallagher, co-founder and co-chairman of CityPASS representing the small business sector.  John Edman, director of Explore Minnesota Tourism, was reappointed, representing the state tourism office sector. 

“We are very fortunate to have talented, newly appointed board members like Noel Hentschel and Mike Gallagher joining us as we continue to see Brand USA grow into the premier destination marketing organization in the world and stimulate greater international tourism resulting in both jobs and export dollars for the USA,” said Barbara Richardson, Brand USA’s board chair and the chief of external relations for the Washington Metropolitan Transit Authority. “We are also pleased to have John Edman continue his capable service for another term.”

The new and reappointed board members will join the current officers on the board.  Besides Chair Richardson and Vice Chair Edman, they are:

  • Vice Chair: Kyle Edmiston, deputy director/chief operations officer for Lake Charles/Southwest Louisiana Convention and Visitors Bureau;
  • Secretary: Andrew Greenfield, managing partner, Washington, DC office, Fragomen;
  • Treasurer: Arne Sorenson, president and CEO of Marriott International, Inc.

“We look forward to working with Noel and Mike as the newest members of Brand USA’s board of directors,” said Chris Thompson, Brand USA’s president and CEO. “Both are industry leaders and come from organizations that are integral to our success. Each brings to the board a unique level of insight as we continue to fuel the nation’s economy by driving international tourism to the USA. Their perspectives combined with the continued experience of John will be a valuable asset to the board.”

Richardson and Thompson also commended the contributions of outgoing board members Tom Klein, former president and CEO of Sabre; and Daniel Halpern, CEO and co-founder of Jackmont Hospitality.

“Tom and Daniel have provided invaluable leadership and guidance to Brand USA since our early days as the destination marketing organization for the United States,” Thompson said. “We are eternally grateful for their commitment and contributions from our formative years to today, which has left a lasting positive mark on the organization. As founding board members and past chairs of the board, they each helped build Brand USA into what it is today, and I am confident the foundation they helped set will serve us well in our future growth.”

Richardson added: “Their contributions to Brand USA since its founding have been significant and were critical to Brand USA’s long-term success.”

The U.S. secretary of commerce made the appointments in consultation with the secretary of state and the secretary of homeland security.