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Ask a Local: Raleigh Chef Cheetie Kumar Featured in Brand USA Travel Video

Ask a Local: Raleigh Chef Cheetie Kumar Featured in Brand USA Travel Video

Chef-musician-small business owner Cheetie Kumar was named a James Beard Award finalist for Best Chef: Southeast on Mon., May 4, for her work at Garland, an Indian- and Asian-inspired restaurant in downtown Raleigh. She's also an ambassador for Raleigh, N.C., to an international audience in a new video from Brand USA!

Since opening her spice-driven restaurant, Garland, in downtown Raleigh in 2013, Cheetie Kumar has more than made her mark on Raleigh's food scene, along the way earning heaps of praise from the food media during her ascent from local celebrity to nationally acclaimed chef. 

Southern Living named the chef-musician-small business owner one of "30 Women Moving Southern Food Forward," Food & Wine dubbed her "a rock star chef, literally," Garden & Gun called on the rising star to give readers an inside tip on eating like a local in Raleigh and Kumar—who grew up in India—was featured in a piece by The New York Times (read: Exuberant Diwali Sweets from a Rock-Star Chef). "Her food is nuanced and edgy, and so is she," the Times wrote.

And while 2020 is proving to be a challenging year for restaurants (Garland has been temporarily closed due to COVID-19; but you can purchase a gift card to support the restaurant here), it's also Kumar's breakout year in at least one respect.

Her food—pakora chaat, Moroccan hummus, tandoori chicken, vegetable curry and the like—earned her four consecutive James Beard semifinalist nominations for Best Chef: Southeast before being named a finalist for the same award in May of this year (winners will be announced Sept. 25, 2020). It's the biggest honor to-date of Kumar's young career. 

Watch: Cheetie Kumar in Brand USA's "Ask a Local" series

Kumar's accomplishments as a small business owner (she's co-owner of not just Garland, but also KINGS, a music venue, and Neptunes Parlour, an underground cocktail bar) also make her a perfect ambassador for Raleigh to an international audience.

Brand USA, the official destination marketing organization of the United States, has a video series called "Ask a Local" which uses a documentary-style approach to sharing travel experiences through the voices and faces of U.S. residents. These first-person recommendations highlight local attractions, food, nightlife, music and scenery throughout the 50 states, five territories and the District of Columbia.

In the video, Kumar shares what she believes makes Raleigh special and highlights some of her favorite local places—Brewery BhavanaBoulted BreadPoole's DinerRaleigh Denim WorkshopGuest House Raleigh and more!

 

Media and Trade Contacts:
Scott Peacock
[email protected]
919.645.2676
(Markets: U.K., France, China)

Jessica Holt
[email protected]
919.645.2654
(Market: Canada)