Cleveland Brewery Passport Goes Digital & Program Extended
Destination Cleveland recently announced updates to its 2019-2020 Cleveland Brewery Passport program as a result of the COVID-19 global pandemic. As of July 1, the passport program transitions to a digital app format from a paper booklet. Additionally, the program has been extended to Dec. 31, 2020, from its original end date of June 30.
Transitioning to a digital app will help protect the health and safety of patrons and brewery staff by eliminating the exchange of printed materials. The program extension is in response to the temporary closure of breweries during the State of Ohio's Safe at Home order, which eliminated months for passport participants to obtain stamps.
The Cleveland Brewery Passport lives in the Destination Cleveland App, which can be downloaded for free in the Apple App Store or Google Play Store. Residents and visitors can make a purchase at 34 participating breweries around the Cleveland area to obtain digital stamps. With the updated digital format, participants simply “check in” at participating breweries through the app and then submit a photo of their purchase or receipt to obtain a digital stamp.
If residents or visitors have an existing passport booklet with stamps, they can transfer the stamps to the app and maintain their progress. Instructions on how to do that can be found on the Cleveland Brewery Passport webpage and in the Destination Cleveland app.
To help to minimize the spread of COVID-19, the in-person prize redemption process at the Cleveland Visitors Center (currently on-hold) is also being reviewed. The original three tiers of prizes – a Cleveland Brewery Passport-branded set of coasters for eight stamps, a branded pint glass for 20 stamps and a t-shirt showcasing the participating breweries and a contest entry for a weekend getaway in Cleveland for all 34 stamps – will remain for the extended program year while supplies last.
ABOUT DESTINATION CLEVELAND: Destination Cleveland is Cleveland's destination marketing and management organization. This private, non-profit organization's mission is to drive economic impact and stimulate community vitality for Greater Cleveland through leisure and business travel. Cleveland welcomes 19.2 million visitors annually. For more information, visit www.thisiscleveland.com.