past Talks

ESTO is the definitive annual learning and knowledge-sharing forum for destination-marketing professionals. This action-packed, high-profile conference features four nonstop days of relevant, engaging content. To remain competitive in today's consumer landscape, DMOs and state tourism offices know: You simply can't miss ESTO. 

The below are the sessions Brand USA participated in.

• Brand USA Vice President, Research & Analytics Carroll Rheem led a session on "Brand USA's International Marketing Outlook and Strategy" on August 18, 2019 at 8:30 AM to 9:30 AM CDT.

• ​Brand USA Sr. Vice President, Partner Marketing & Strategic Alliances Karyn Gruenberg moderated the panel disucssion "Developing the Global Message" on August 19, 2019 at 11:00 AM to 12:00 PM CDT.

• Brand USA Vice President, Integrated Marketing Tracy Lanza participated in the panel discussion, "Music Tourism Beyond Events: How Music Drives Visitation Beyond Events and Festivals" on August 20, 2019 at 3:30 PM to 4:30 PM CDT.