Activation PROGRAMS

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

VIEW PROGRAMS BY MARKET

Opportunity Close: Ongoing
ADARA helps destinations acquire new high value visitors, activate repeat visitors, and fully understand their best customers and prospects. Achieve your marketing objectives and own your traveler audience with the powerful suite of ADARA’s Media and Insights solutions. Attract the right travelers and grow visitation to your destination. ADARA engages travelers as they search and plan trips across their favorite channels and devices: desktop and mobile display ads for broad reach, video for...
Partners can gain international exposure for their destinations and unique music heritages through film and event sponsorship opportunities related to the launch of America's Musical Journey.London, UK: October 2018Sydney, Australia: November 2018Beijing, China: 2019*Premiere dates are tentatively scheduled.
Opportunity Close: Ongoing
This digital media and advertising campaign is specifically designed for Attractions in partnership with Brand USA and TripAdvisor. TripAdvisor users are avid travel planners who value the platform as a tool to find and research destinations they may not have otherwise considered; these potential visitors use TripAdvisor to read recommendations from other travelers on what to see and do while visiting. 
Opportunity Close: Jan, 05, 2019
Brand USA’s Multi-Channel campaigns are evolving to offer innovative marketing opportunities, creating deeper engagement with destination content. Through a new, custom mobile takeover unit, destinations can tell their stories in a more immersive way. In this program, content will be dynamically served to more precisely and effectively identify consumers who are most likely to engage with messages and take action. Brand USA and AdTheorent are bringing new technology to partners through a highly...
Opportunity Close: Jan, 11, 2019
Brand USA’s Multi-Channel campaigns are evolving to offer innovative marketing opportunities, creating deeper engagement with destination content. Through a new, custom mobile takeover unit, destinations can tell their stories in a more immersive way. In this program, content will be dynamically served to more precisely and effectively identify consumers who are most likely to engage with messages and take action. Brand USA and AdTheorent are bringing new technology to partners through a highly...
Program closed for this year
Experience an extraordinary 3-to-1 value through Brand USA’s Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked – generating real, measurable results.
Program closed for this year
Experience an extraordinary 3-to-1 value through Brand USA’s Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked – generating real, measurable results.
Program closed for this year
Experience an extraordinary 3-to-1 value through Brand USA’s Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked – generating real, measurable results.
Opportunity Close: Dec, 14, 2018
Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2019, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their summer travel.
Program closed for this year
Drive incremental sales, yield and length of stay! The Tour Operator Digital Coop Campaign will craft and curate the different stories and themes surrounding the USA and our partners to inspire travel and drive sales through key tour operator partners.
Opportunity Close: Ongoing
The partnership with Brand USA and Expedia Group Media Solutions offers a variety of advertising solutions that help you reach the right audience at the right time with the right message. Achieve your marketing objectives while growing your return on investment with Expedia Group’s suite of innovative and proven advertising solutions.  
Opportunity Close: Winter 2019: October 19, 2018; Spring 2019: February 22, 2019
Brand USA has partnered with Flight Network to create high-impact, multi-faceted, and activation-driven marketing packages that will provide destination partners with the opportunity to reach a qualified Canadian audience.*There will be two campaign flights, one in Winter 2019 (January - February) and in Spring 2019 (April - May).
Program closed for this year
Germany is one of the top volume markets to the US and Brand USA continues to provide partners with innovative international marketing opportunities. This multi-channel campaign is designed to reach consumers at the right time, with the right message and in the right place. The new digital media channels provide an integrated marketing approach to engage consumers and ultimately drive activation.
Program closed for this year
The U.S. Department of Commerce projects tourism from India will increase by 47% from 2014 to 2021. Now is the time to leverage Brand USA’s marketing efforts in India to grow your travel brand in this key market. Aligned with Brand USA’s consumer marketing efforts in 2018, this is an opportunity for U.S. destinations and travel suppliers to reach out to qualified consumers with inspirational messaging that will result in increased visitation.
Program closed for this year
Brand USA’s Multi-Channel campaigns are evolving to offer innovative marketing opportunities, creating deeper engagement with destination content. Through a new, custom mobile takeover unit, destinations can tell their stories in a more immersive way. In this program, content will be dynamically served to more precisely and effectively identify consumers who are most likely to engage with messages and take action. Brand USA and AdTheorent are bringing new technology to partners through a highly...
Program closed for this year
Brand USA is pleased to offer a proven and effective Multi-Channel campaign that includes integrated content and exclusive talent and media placements in Mexico via leading brands. 
Opportunity Close: Ongoing
Sojern analyzes 500 million unique traveler profiles and billions of predictive purchase signals per month to activate multi-channel marketing solutions and drive bookings. By layering Sojern’s proprietary search and booking travel data, it reaches and converts highly engaged audiences of potential visitors to the USA. 
Opportunity Close: Ongoing
Thomas Cook and Brand USA present to you USA Everywhere, a multi-channel marketing platform dedicated to driving exposure and increasing customer visitation to the USA. This program combines Thomas Cook’s first party data with data from the Brand USA partnership, which ensures your message is targeted to the right customer at the right time, wherever they are.
Opportunity Close: Ongoing
TripAdvisor delivers a significant opportunity for destinations and travel organizations to generate a global presence in 49 countries and 29 languages. The Brand USA program with TripAdvisor enables you to utilize all available targeting methods by domain, geographic region and IP address on TripAdvisor’s family of domains.
Program closed for this year
Experience an extraordinary 3-to-1 value through Brand USA’s Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked – generating real, measurable results.