Content & Distribution PROGRAMS

Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

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Opportunity Close: Ongoing
This digital media and advertising campaign is specifically designed for Attractions in partnership with Brand USA and TripAdvisor. TripAdvisor users are avid travel planners who value the platform as a tool to find and research destinations they may not have otherwise considered; these potential visitors use TripAdvisor to read recommendations from other travelers on what to see and do while visiting. 
Opportunity Close: Jan, 05, 2019
Brand USA’s Multi-Channel campaigns are evolving to offer innovative marketing opportunities, creating deeper engagement with destination content. Through a new, custom mobile takeover unit, destinations can tell their stories in a more immersive way. In this program, content will be dynamically served to more precisely and effectively identify consumers who are most likely to engage with messages and take action. Brand USA and AdTheorent are bringing new technology to partners through a highly...
Opportunity Close: Jan, 11, 2019
Brand USA’s Multi-Channel campaigns are evolving to offer innovative marketing opportunities, creating deeper engagement with destination content. Through a new, custom mobile takeover unit, destinations can tell their stories in a more immersive way. In this program, content will be dynamically served to more precisely and effectively identify consumers who are most likely to engage with messages and take action. Brand USA and AdTheorent are bringing new technology to partners through a highly...
Program closed for this year
Experience an extraordinary 3-to-1 value through Brand USA’s Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked – generating real, measurable results.
Program closed for this year
Experience an extraordinary 3-to-1 value through Brand USA’s Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked – generating real, measurable results.
Program closed for this year
Experience an extraordinary 3-to-1 value through Brand USA’s Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked – generating real, measurable results.
Opportunity Close: Dec, 14, 2018
Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2019, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their summer travel.
Program closed for this year
Brand USA is partnering with leading influencer Jessica Beinecke to bring destinations the unique opportunity to reach the millennial Chinese audience in the I Know This Spot Chinese-English digital travel series. More than just a travel video in Chinese, these digital videos bridge cultural and language barriers and create exciting local experiences for Chinese tourists. Last year, Jessica’s U.S. destination videos were viewed 100+ million times on Chinese social media.
Program closed for this year
Drive incremental sales, yield and length of stay! The Tour Operator Digital Coop Campaign will craft and curate the different stories and themes surrounding the USA and our partners to inspire travel and drive sales through key tour operator partners.
Opportunity Close: Ongoing
Essentially America’s distribution is aimed at reaching travelers who are most likely to be actively planning their next visit to the USA, and who also have a history of prior visitation. Currently, Brand USA Affinity Program opportunities are available in the UK, Germany and China.
Program closed for this year
Germany is one of the top volume markets to the US and Brand USA continues to provide partners with innovative international marketing opportunities. This multi-channel campaign is designed to reach consumers at the right time, with the right message and in the right place. The new digital media channels provide an integrated marketing approach to engage consumers and ultimately drive activation.
Program closed for this year
Reach high-value audiences around the world through the award-winning Visit The USA Global Inspiration Program. Showcase your destination or travel-related business in the most valuable international markets through this one robust program. NEW Mobile Takeover Ads Promote your destination or attraction with a custom-created advertorial, organized geographically within the guide. Promote your travel-related business with a display ad in a premium position or in the Resources for Travelers...
Program closed for this year
In this program, each partner’s dedicated city guide features a local musician who showcases the destination’s cultural diversity and unique visitor experiences. Partners’ long-form content will be featured in a compilation episode called American Sound on GoUSA TV, and all partner vignettes will be hosted on the VisitTheUSA.com music hub.*Global content with market-specific amplification in Australia, Canada, Mexico, and the United Kingdom.
Program closed for this year
The U.S. Department of Commerce projects tourism from India will increase by 47% from 2014 to 2021. Now is the time to leverage Brand USA’s marketing efforts in India to grow your travel brand in this key market. Aligned with Brand USA’s consumer marketing efforts in 2018, this is an opportunity for U.S. destinations and travel suppliers to reach out to qualified consumers with inspirational messaging that will result in increased visitation.
Program closed for this year
Brand USA’s Multi-Channel campaigns are evolving to offer innovative marketing opportunities, creating deeper engagement with destination content. Through a new, custom mobile takeover unit, destinations can tell their stories in a more immersive way. In this program, content will be dynamically served to more precisely and effectively identify consumers who are most likely to engage with messages and take action. Brand USA and AdTheorent are bringing new technology to partners through a highly...
Program closed for this year
Brand USA is pleased to offer a proven and effective Multi-Channel campaign that includes integrated content and exclusive talent and media placements in Mexico via leading brands. 
Program closed for this year
In February 2018, Brand USA released its second giant-screen documentary, “America’s Musical Journey” with rave reviews. This new movie explores local culture and experiences across the country, as told through the language of music, featuring popular musician Aloe Blacc as the storyteller. The new music and entertainment initiative is a global program designed to thematically align with the film, highlighting the people, places and sounds that define destinations across the USA and effectively...
Opportunity Close: Dec, 14, 2018
Music has the power to unlock the transformational power of travel. Whether it’s the music genre that defines your city or the sound of nature in the national parks, with Brand USA’s “How Does Your USA Sound?” New Zealand Media and Entertainment (NZME) campaign, you can guide potential travelers in uncovering the unique sounds of the USA.   As part of the NZME package, we will publish an editorial story, print advertisement and digital advertising in NZ Herald publications promoting your...
Program closed for this year
News UK is home to some of the biggest and most popular British newspapers. This campaign brings together the expertise of the travel teams from The Times, The Sunday Times and The Sunday Times Travel Magazine to create a highly customizable multi-channel campaign to reach a qualified audience in the UK.
Opportunity Close: Three months prior to desired campaign dates.
Brand USA partners can harness the power of Rogers Media's best-in-class content across digital and TV to inspire Canadians to travel to their destinations.Each partner receives banner ads on Rogers Digital Network as well as 30-second commercial spots on City TV. City TV engages its viewers with dynamic on-air personalities and delivers a mix of news and prime-time entertainment programming. City TV ads can be targeted to reach Toronto, Vancouver, or Montreal. 
Opportunity Close: Ongoing
Search Engine Marketing is a key component of Brand USA’s international marketing efforts, focusing on bringing millions of visitors to the United States. By participating in the Brand USA International SEM program, you can extend your destination’s current search resources, drive more traffic directly to your existing Visit the USA content and attract more international visitors.*Limited partner opportunities available.
Opportunity Close: Ongoing for Spring 2019
The Telegraph offers Brand USA partners a multi-channel program that will reach millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher with audiences reaching internationally. The newsbrand’s readership relies on The Telegraph for travel inspiration that subsequently generates a spend of £21.8 billion spend on travel; 47% of all UK spend.
Program closed for this year
Experience an extraordinary 3-to-1 value through Brand USA’s Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked – generating real, measurable results.
Opportunity Close: Ongoing
The Destination-At-A-Glance series includes short, energetic and candid vignettes, each focusing on a single experience in your destination, and one teaser that provides an overview. Feature experiences such as craft brewing, local art galleries or other unique activities in your destination to inspire engagement and sharing.
Opportunity Close: Ongoing
Harness the power of Media IQ to generate views to your Visit the USA video content with this leading programmatic media-buying platform.*Views Guaranteed for 15-second teaser cut. Video editing is not included in pricing and all videos must be converted to 15-second spots; conversion cost for your video is $2,100 per spot.
Opportunity Close: Ongoing
A series that reflects the way international travelers explore. By placing the viewer in the driver’s seat, this itinerary based series highlights multiple stops and captures fun and memorable road trip ideas.
Opportunity Close: Ongoing
Authentic, experience-focused, longer-form video. Maximize your international reach with a deeper look at your destination’s key experiences. Brand USA recommends the following themes to align with their global content strategy: Outdoors, Lifestyle, Culture & History, Cities & Towns, Entertainment or Food & Drink.​• All packages include: B-roll footage, with full rights in perpetuity Raw photographic images taken on location 12 months of storage for all assets with secure...
Opportunity Close: Ongoing
Generate qualified traffic to your Visit The USA content to expand consumer reach and engagement through Outbrain or Taboola, both leading content discovery platforms. Leverage Brand USA’s investment across targeted distribution channels to amplify traffic from Brand USA-owned channels to deliver a 2-to-1 value.
Opportunity Close: Ongoing
Cities have the opportunity to showcase their destination through a destination page on the VisitTheUSA global sites. Pages include photo and video gallery, overview module, must-see places, Google map integration, trip ideas, official DMO links, links to destination experiences, and related content module.
Opportunity Close: Ongoing
Brand USA's NEW destination subsites offer partners the opportunity to leverage Visit The USA’s infrastructure to create their own destination-specific international websites. If you’re seeking more content exposure for your destination, without the international budget to build your own high-traffic international sites, Brand USA’s subsites offer a customizable and cost-effective opportunity.Distinct website domains and translated content for: UK, Australia, India, Canada (en), Sweden; France...
Opportunity Close: Ongoing
Experience Pages are designed for cities, attractions and other travel partners to create thematic content with organic and paid marketing strategies for distribution across global markets. Effectively tell – and market – your story through highly curated, topic-driven content.
Opportunity Close: Ongoing
States have the opportunity to showcase their destination through a destination page on the VisitTheUSA global sites. Pages include photo and video gallery, overview module, must-see places, Google map integration, trip ideas, official DMO links, links to destination experiences, and related content module.
Opportunity Close: Ongoing
A Trips Page is the ideal space for regions, states and cities to come together to showcase regional or statewide trips featuring overnight stays in multiple destinations. All trips pages include a digital content marketing strategy to guarantee traffic in the market of your choice, plus extensive organic promotion.