Trade Focused PROGRAMS

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

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Partners can gain international exposure for their destinations and unique music heritages through film and event sponsorship opportunities related to the launch of America's Musical Journey.London, UK: October 2018Sydney, Australia: November 2018Beijing, China: 2019*Premiere dates are tentatively scheduled.
Program closed for this year
Drive incremental sales, yield and length of stay! The Tour Operator Digital Coop Campaign will craft and curate the different stories and themes surrounding the USA and our partners to inspire travel and drive sales through key tour operator partners.
Program closed for this year
Reach high-value audiences around the world through the award-winning Visit The USA Global Inspiration Program. Showcase your destination or travel-related business in the most valuable international markets through this one robust program. NEW Mobile Takeover Ads Promote your destination or attraction with a custom-created advertorial, organized geographically within the guide. Promote your travel-related business with a display ad in a premium position or in the Resources for Travelers...
Opportunity Close: Ongoing
Thomas Cook and Brand USA present to you USA Everywhere, a multi-channel marketing platform dedicated to driving exposure and increasing customer visitation to the USA. This program combines Thomas Cook’s first party data with data from the Brand USA partnership, which ensures your message is targeted to the right customer at the right time, wherever they are.
Opportunity Close: Ongoing
The USA Discovery Program is Brand USA’s official online agent training tool about the diverse destinations and experiences available in the USA to inspire and help the travel industry get accredited as USA Specialists. Agents learn geographical information on regions, as well as individual states and territories, to become a Regional Expert. Agents can then earn special badges as well as bespoke partner badges. Unique features of the program include MegaFam integration, live events &...