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Trade Focused PROGRAMS

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.


Opportunity Close: Oct, 02, 2020
Brand USA’s Global Inspiration Program is a top-of-funnel program that generates global awareness of U.S. destinations using a multifaceted approach: The print guide, which is filled with stunning photography and evocative prose The digital eGuides, which extend the reach of the partner's content; and, The mobile takeover ads, which drive targeted audiences to dynamic partner content and generate content engagement metrics. Partners can coordinate with one another to create greater impact by...
Opportunity Close: Ongoing
The USA Discovery Program is Brand USA’s official online agent training tool about the diverse destinations and experiences available in the USA to inspire and help the travel industry get accredited as USA Specialists. Agents learn geographical information on regions, as well as individual states and territories, to become a Regional Expert. Agents can then earn special badges as well as bespoke partner badges. Unique features of the program include MegaFam integration, live events &...