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Trade Focused PROGRAMS

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.


Opportunity Close: Oct, 04, 2019
Reach high-value audiences around the world through the award-winning Visit The USA Global Inspiration Program. Showcase your destination or travel-related business in the most valuable international markets through this one robust program. Promote your destination or attraction with a custom-created print advertorial, organized geographically within the guide. Promote your travel-related business with a display ad in a premium position. Coordinate with other partners to create greater impact...
Opportunity Close: Ongoing
Thomas Cook and Brand USA present to you USA Everywhere, a multi-channel marketing platform dedicated to driving exposure and increasing customer visitation to the USA. This program combines Thomas Cook’s first party data with data from the Brand USA partnership, which ensures your message is targeted to the right customer at the right time, wherever they are.
Opportunity Close: Ongoing
The USA Discovery Program is Brand USA’s official online agent training tool about the diverse destinations and experiences available in the USA to inspire and help the travel industry get accredited as USA Specialists. Agents learn geographical information on regions, as well as individual states and territories, to become a Regional Expert. Agents can then earn special badges as well as bespoke partner badges. Unique features of the program include MegaFam integration, live events &...