Programs & Opportunities


All Programs

Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.


Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.


The partnership with Brand USA and Expedia Group Media Solutions offers a variety of advertising solutions that help you reach the right audience at the right time with the right message. Achieve your marketing objectives while growing your return on investment with Expedia Group’s suite of innovative and proven advertising solutions.

Brand USA is pleased to offer a proven and effective Multi-Channel campaign that includes integrated content and exclusive talent and media placements in Mexico via leading brands.


Sojern analyzes 500 million unique traveler profiles and billions of predictive purchase signals per month to activate multi-channel marketing solutions and drive bookings. By layering Sojern’s proprietary search and booking travel data, it reaches and converts highly engaged audiences of potential visitors to the USA. 


TripAdvisor delivers a significant opportunity for destinations and travel organizations to generate a global presence in 49 countries and 29 languages. The Brand USA program with TripAdvisor enables you to utilize all available targeting methods by domain, geographic region and IP address on TripAdvisor’s family of domains.