Programs & Opportunities

All Programs

Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

View Programs by Market
Hotelbeds Affinity Program
Ongoing
Hotelbeds is the world’s leading B2B travel distributer. It contracts hotels and activities in almost every destination and distributes them to their client network in over 130 source markets. Hotelbeds reaches 200k Travel Agents and 60k Strategic Partners made up of Tour Operators, Points & Loyalty Programs, Airline Packages, and Employee Benefits. Hotelbeds works directly with tourism boards to build customized campaigns impacting key target markets. All of their marketing is directed towards engaging, educating, and incentivizing their travel advisors, creating advocates and destination experts who influence the end consumer. 
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Interactive Travel Guide
Ongoing
Incorporating higher-funnel engagement tactics as part of our international marketing efforts, inspiring qualified consumers as they begin travel planning in the right place and time on their preferred device.
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Lastminute.com Affinity Program
Ongoing
lastminute.com was the first OTA in the UK and is now a well-known and trusted brand across Europe, operating in 40 countries (17 languages) with 60 million unique users per month. lastminute.com works with partners to target specific travel audiences using its 1st party data. It utilizes innovative media formats across the web to raise awareness and drive sales to destinations. 
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Rogers Media
Ongoing
Brand USA is harnessing the power of Rogers Media's best-in-class content across digital and TV to inspire Canadians to travel to the US.
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Sojern Affinity Program
Ongoing
Sojern is a leading digital marketing platform built for travel marketers. Powered by superior artificial intelligence, data science, and traveler intent data, Sojern provides multichannel marketing solutions to engage and convert travelers for all travel marketers including 300+ destination partners around the world. Sojern offers partners customized digital campaigns that utilize real time travel intent data to help target people who are actively searching and booking their next trip. It provides its partners with unique market insights, website analytics, and Economic Impact Reports to prove the impact of every dollar invested into our campaigns. 
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Televisa
Ongoing
Brand USA has partnered with Televisa to create special opportunities to influence Mexican travelers through key television and digital channels.
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