Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.
Programs & Opportunities
New opportunity for destinations to create custom training videos targeted to the travel trade featuring compelling visuals, key destination information, and an engaging approach to international destination education.
Reach high-value audiences around the world through the award-winning Visit The USA Global Inspiration Program. Showcase your destination or travel-related business in the most valuable international markets through this one robust program.
- Promote your destination or attraction with a custom-created print advertorial, organized geographically within the guide.
- Promote your travel-related business with a display ad in a premium position.
- Coordinate with other partners to create greater impact by participating in a regional, state, or city co-op.
- All program participants are included in the Visit The USA Inspiration eGuide.
Brand USA is pleased to offer a proven and effective Multi-Channel campaign that includes integrated content and exclusive talent and media placements in Mexico via leading brands.
Brand USA partners can harness the power of Rogers Media's best-in-class content across digital and TV to inspire Canadians to travel to their destinations.