Programs & Opportunities


All Programs

Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.


Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.


New opportunity for destinations to create custom training videos targeted to the travel trade featuring compelling visuals, key destination information, and an engaging approach to international destination education. 

Reach high-value audiences around the world through the award-winning Visit The USA Global Inspiration Program. Showcase your destination or travel-related business in the most valuable international markets through this one robust program.

  • Promote your destination or attraction with a custom-created print advertorial, organized geographically within the guide.
  • Promote your travel-related business with a display ad in a premium position.
  • Coordinate with other partners to create greater impact by participating in a regional, state, or city co-op.
  • All program participants are included in the Visit The USA Inspiration eGuide.

Brand USA is pleased to offer a proven and effective Multi-Channel campaign that includes integrated content and exclusive talent and media placements in Mexico via leading brands.


Brand USA partners can harness the power of Rogers Media's best-in-class content across digital and TV to inspire Canadians to travel to their destinations.


Turnkey video solution to highlight destination experiences utilizing existing footage with flexible messaging. Music-driven 15-second and 30-second eye catching content, ideal for distribution across media platforms and owned channels.