Programs & Opportunities


All Programs

Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

Reach high-value audiences around the world through the award-winning Visit The USA Global Inspiration Program. Showcase your destination or travel-related business in the most valuable international markets through this one robust program.
  • Promote your destination or attraction with a custom-created print advertorial, organized geographically within the guide.
  • Promote your travel-related business with a display ad in a premium position.
  • Coordinate with other partners to create greater impact by participating in a regional, state, or city co-op.
  • All program participants are included in the Visit The USA Inspiration eGuide.

Brand USA brings top influencers to your destination to create engaging content and reinvigorate travel demand. Includes amplification of content on influencer's owned channels and platforms as well as itinerary inclusion on

Brand USA is pleased to offer a proven and effective Multi-Channel campaign that includes integrated content and exclusive talent and media placements in Mexico via leading brands.

Oct 15, 2021

My Destination Story leverages the United Stories’ creative platform for a unique and personal way to tell stories about a place with different points of view.


Partners will be featured in :30 videos highlighting different perspectives about the destination, hotel or attraction.


Media Amplification and Bookings


•Partners select a key market, in which Brand USA is conducting the United Stories campaign to amplify content via dedicated paid media on Instagram and Facebook.

•Brand USA will include videos across our own social platforms for extended global reach

Brand USA partners can harness the power of Rogers Media's best-in-class content across digital and TV to inspire Canadians to travel to their destinations.