Educate the travel trade with engaging, custom training videos. This easy-to-understand, introductory training video tool will help travel agents learn about our destinations through eye-catching visuals, key travel information and intriguing facts relevant to today’s international visitor.
Programs & Opportunities
All Programs
Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.
Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.
Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.
Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.
Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.
Oct 06, 2023
Inspiring awareness and consideration in travelers and the travel trade industry around the world through one robust program.
Ongoing
Incorporating higher-funnel engagement tactics as part of our international marketing efforts, inspiring qualified consumers as they begin travel planning in the right place and time on their preferred device.
Ongoing
Brand USA partners can harness the power of Rogers Sports & Media's best-in-class content across digital and TV to inspire Canadians to travel the US.
Ongoing
Turnkey video solution to highlight destination experiences utilizing existing footage with flexible messaging. Music-driven :15-second eye catching content, ideal for distribution across media platforms and owned channels.
Ongoing
Brand USA's Telegraph program offers a multi-faceted, content-driven program that will reach millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher. The news brand's readership relies on The Telegraph for travel inspiration that subsequently generates a spend of £21.8 billion spend on travel; 47% of all UK spend.
Ongoing
Authentic, experience-focused, longer-form video. Maximizing international reach with a deeper look at USA destination key experiences. Brand USA recommends the following themes to align with their global content strategy: Outdoors, Lifestyle, Culture & History, Cities & Towns, Entertainment or Food & Drink.
Ongoing
The Destination At-A-Glance series includes short, energetic and candid vignettes, each focusing on a single experience, and one teaser that provides an overview. Feature experiences such as craft brewing, local art galleries or other unique activities in US destinations to inspire engagement and sharing.
Ongoing
The State-At-A-Glance series includes short, energetic and candid vignettes, each focusing on a variety of experiences.
Core Program: Includes access to first-party data, uses look-alike modeling for a full-funnel approach and links to destination/attraction/lodging content on market-specific Visit The USA site.
Core Program: Includes access to first-party data, uses look-alike modeling for a full-funnel approach and links to destination/attraction/lodging content on market-specific Visit The USA site.
Core Program: Includes access to first-party data, uses look-alike modeling for a full-funnel approach and links to destination/attraction/lodging content on market-specific Visit The USA site.
Premium Program: Leverages re-targeting, prospecting and look-alike audiences plus geo-targeting and links to destination/attraction/lodging content on market-specific VisitTheUSA site.
Premium Program: Leverages re-targeting, prospecting and look-alike audiences plus geo-targeting and links to destination/attraction/lodging content on market-specific VisitTheUSA site.
Ongoing
Pages include photo and video gallery, overview module, fun facts, events, Google map integration, trip areas, official DMO links, links to destination experiences and related content module.
Ongoing
Leverage Brand USA’s global infrastructure and expertise to create a subsite. Content will appear on VisitTheUSA.com and the custom subsite. Campaign includes media distribution.
Ongoing
Experience pages are designated for cities, attractions and other travel partners to create thematic content.
Ongoing
Pages include photo and video gallery, overview module, must-see places, Google map integration, trip ideas, official DMO links, links to destination experiences and related content module. SEO optimization and guaranteed traffic.
Ongoing
A Trips page allows regions, states, and cities to showcase regional or statewide trips featuring overnight stays in multiple destinations.