Programs & Opportunities

All Programs

Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

Ongoing
Incorporating higher-funnel engagement tactics as part of our international marketing efforts, inspiring qualified consumers as they begin travel planning in the right place and time on their preferred device.
Ongoing
Brand USA harnesses the power of Rogers Sports & Media's best-in-class content across digital and TV to inspire Canadians to travel the US.
Ongoing
Brand USA's Telegraph program offers a multi-faceted, content-driven program that reaches millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher.
Ongoing
TUI is the largest travel brand in Germany with more than 50 years of experience. TUI has more than 6,000 travel agencies across Germany and owns the most visited holiday site with more than 44 million page views each month.
Ongoing
Core Program: Includes access to first-party data, uses look-alike modeling for a full-funnel approach and links to destination/attraction/lodging content on market-specific Visit The USA site.
Ongoing
Core Program: Includes access to first-party data, uses look-alike modeling for a full-funnel approach and links to destination/attraction/lodging content on market-specific Visit The USA site.
Ongoing
Core Program: Includes access to first-party data, uses look-alike modeling for a full-funnel approach and links to destination/attraction/lodging content on market-specific Visit The USA site.
Ongoing
Premium Program: Leverages re-targeting, prospecting and look-alike audiences plus geo-targeting and links to destination/attraction/lodging content on market-specific VisitTheUSA site.