Programs & Opportunities

All Programs

Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

Authentic, experience-focused, longer-form video. Maximizing international reach with a deeper look at USA destination key experiences. Brand USA recommends the following themes to align with their global content strategy: Outdoors, Lifestyle, Culture & History, Cities & Towns, Entertainment or Food & Drink.
The Destination-At-A-Glance series includes short, energetic and candid vignettes, each focusing on a single experience, and one teaser that provides an overview. Feature experiences such as craft brewing, local art galleries or other unique activities in US destinations to inspire engagement and sharing.
A series that reflects the way international travelers explore. By placing the viewer in the driver's seat, this itinerary based series highlights multiple stops and captures fun and memorable road trip ideas.
Pages include photo and video gallery, overview module, fun facts, events, Google map integration, trip areas, official DMO links, links to destination experiences and related content module.