Programs & Opportunities

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All Programs

Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

Ongoing
Partners receive an integrated marketing plan focused on developing destination awareness and travel trade product amongst China industry leaders. 
With a fully revamped strategy for 2022, the new Global Inspiration Program is better positioned than ever to promote your destination to travelers from key markets through engaging, in-language content and a robust, targeted international media campaign designed to drive measurable results. As part of Brand USA’s global recovery strategy, partners can be part of the newly re-designed, turnkey digital-first program to inspire awareness and consideration of your destination, reaching travelers and the travel trade industry around the world.
Ongoing
The USA Discovery Program is Brand USA’s official online agent training tool about the diverse destinations and experiences available in the USA to inspire and help the travel industry get accredited as USA Specialists. Agents learn geographical information on regions, as well as individual states and territories, to become a Regional Expert. Agents can then earn special badges as well as bespoke partner badges. Unique features of the program include MegaFam integration, live events & webinars, and peer to peer learning.