Programs & Opportunities
Connecting the World with the U.S. Travel Industry
Partners receive an integrated marketing plan focused on developing destination awareness and travel trade product amongst China industry leaders.
New opportunity for destinations to create custom training videos targeted to the travel trade featuring compelling visuals, key destination information, and an engaging approach to international destination education.
With a fully revamped strategy for 2022, the new Global Inspiration Program is better positioned than ever to promote your destination to travelers from key markets through engaging, in-language content and a robust, targeted international media campaign designed to drive measurable results. As part of Brand USA’s global recovery strategy, partners can be part of the newly re-designed, turnkey digital-first program to inspire awareness and consideration of your destination, reaching travelers and the travel trade industry around the world.
The USA Discovery Program is Brand USA’s official online agent training tool about the diverse destinations and experiences available in the USA to inspire and help the travel industry get accredited as USA Specialists. Agents learn geographical information on regions, as well as individual states and territories, to become a Regional Expert. Agents can then earn special badges as well as bespoke partner badges. Unique features of the program include MegaFam integration, live events & webinars, and peer to peer learning.