Brand USA’s Global Inspiration Program is a top-of-funnel program that generates global awareness of U.S. destinations using a multifaceted approach:
- The print guide, which is filled with stunning photography and evocative prose
- The digital eGuides, which extend the reach of the partner's content; and,
- The mobile takeover ads, which drive targeted audiences to dynamic partner content and generate content engagement metrics.
Partners can coordinate with one another to create greater impact by participating in a regional, state, or city co-op. All program participants are included in all three components.