Programs & Opportunities

All Programs

Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

Educate the travel trade with engaging, custom training videos. This easy-to-understand, introductory training video tool will help travel agents learn about our destinations through eye-catching visuals, key travel information and intriguing facts relevant to today’s international visitor. 
Inspiring awareness and consideration in travelers and the travel trade industry around the world through one robust program.
The USA Discovery Program is the USA’s official interactive online training tool for the travel trade industry, inspiring agents to get accredited as USA Specialists and to learn about destinations or travel experiences in the USA.