Brand USA uses a variety of tools to promote international visitation to all 50 states, 5 territories, and the District of Columbia, including well-known and beyond the gateway destinations.
Each of these state fact sheets highlights some recent Brand USA activities that promote each place in the competitive global tourism market. The sheets showcase the three main areas in which Brand USA promotes travel to the country: the USA campaign, cooperative marketing programs, travel trade, and media outreach. While not an exhaustive list of activities, each sheet provides some color to Brand USA’s overall work and includes information such as:
State-specific Tourism Data
USA Campaign Highlights
Cooperative Marketing Programs
Visiting Journalist Program Features
Sales Missions & Trade Show Participation