A trombone, a trumpet, and a tuba player lined up performing in a daytime parade wearing black hats and coats with gold studs

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BRAND USA COUNTS AMONG ITS OVER 900 INDUSTRY PARTNERS, INCLUDING THESE Alabama ORGANIZATIONS:

6
Organizations and Partners

Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.

SOME OF THE MANY WAYS BRAND USA PROMOTES Alabama

Music in Alabama
Jam out to the blues in Montgomery, Mardi Gras bands in Mobile and beach bar music in Gulf Shores, Alabama. Brand USA works with Alabama to promote their rich musical scene and history.

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RoadFood: Selma to Montgomery
Roadfood Adventures USA, an episodic series that lives on GoUSA TV and VisitTheUSA’s social channels, travels along some of the most colorful roads in the nation and discovers delicious food and magnificent scenery, magic moments, and fascinating people along the way.

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Euro News: Muscle Shoals, Alabama: the small town that’s given the world some of its biggest hits
Nestled in the corner of Alabama, Muscle Shoals was originally known for being the location of the Wilson Dam across the Tennessee River… that is until the music industry catapulted this sleepy Alabama town of just over 13,000 inhabitants into the limelight.…

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Alabama Holidays: Southern Food, Music and Fun
A video to promote travel to Alabama produced to attract British visitors and used in other English speaking markets. "In Alabama, you can dance the night away to the best music in the South. Stop in to a buzzing bar for a drink or take time out watching the ocean waves."

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Alabama: Culture & History in the true heart of the South
A video to promote travel to Alabama produced to attract British visitors and used in other English speaking markets.

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Visit Birmingham, Alabama
A video used to promote travel to Birmingham used across all markets Brand USA promotes travel from.

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Alabama’s Music Trail: Follow the Rhythm
Music fans will fall in love with Alabama: recording studios in Muscle Shoals, authentic juke joints, music museums and more.

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Alabama Holidays: Adventure from the Ocean to Mountains
A video to promote travel to Alabama produced to attract British visitors and used in other English speaking markets.

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Alabama Road Trip: Beaches, Music Vibes, Urban Fun and Outdoor Adventure
Alabama delights you with Gulf Coast beaches, music history in Muscle Shoals, outdoor adventures, scenic byways and city arts & culture.

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Inspiration Guide
Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.

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Visit the USA
The famed "Sweet Home Alabama" you may have heard is more than a song.

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A MORE COMPREHENSIVE SUMMARY CAN BE FOUND ON OUR Alabama Fact Sheet

Brand USA partners with Alabama to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!

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Brand USA: A Powerful Force in
U.S. Economic Growth

Brand USA's Fiscal Year 2018 results are now available. Learn more by viewing the Full Report and News Release.