A windy road along a coastline around mid-afternoon with the blue ocean on the right

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BRAND USA COUNTS AMONG ITS OVER 900 INDUSTRY PARTNERS, INCLUDING THESE California ORGANIZATIONS:

SOME OF THE MANY WAYS BRAND USA PROMOTES California

America's Musical Journey Trailer
A film for IMAX®️ and giant screen theatres. "America’s Musical Journey" celebrates the diverse music and creative risk-taking spirit that characterize America.

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Ask a Local: San Luis Obispo
"Ask a Local" uses a documentary-styled approach to share amazing travel experiences through the voices and faces of U.S. residents.

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Hear the Music: Boogie Shoes
Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States.

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Hear the Music: West Hollywood, California
Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States.

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Partner Testimonial
Tom Kiely, President & CEO, West Hollywood Travel and Tourism Board, talks about how West Hollywood benefits from Brand USA.

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United Stories: Riding Through California
United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. Professional cyclists Freddie Rodriguez and Jens Voigt give us an inside look at the Amgen Tour of California bike race.

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RoadFood: Southern California
Roadfood Adventures USA, an episodic series that lives on GoUSA TV and VisitTheUSA’s social channels, travels along some of the most colorful roads in the nation and discovers delicious food and magnificent scenery, magic moments, and fascinating people along the way. On this Southern California trip they make stops in San Luis Obispo, Casmalia, Santa Maria, Los Alamos, Lompoc, Solvang, Santa Barbara, Montecito, and Ventura.

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National Parks Adventure Trailer
MacGillivray Freeman Films, in partnership with Brand USA, will release for IMAX®️ and giant-screen theatres – "National Parks Adventure."

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Ask A Local: San Jose
"Ask a Local" uses a documentary-styled approach to share amazing travel experiences through the voices and faces of U.S. residents.

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Ask a Local: Palm Springs
"Ask a Local" uses a documentary-styled approach to share amazing travel experiences through the voices and faces of U.S. residents.

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San Francisco: Arts, Culture and Science in Northern California
From art and science museums to unique neighborhoods, San Francisco and Northern California’s vast cultural offerings beckon for your next vacation.

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A journey through Sacramento, California: the city and the great outdoors
A look at the city of Sacramento, in California, and how to best enjoy its thriving river system and renowned agri-tourism.

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South Coast Plaza: Incredible Shopping in Costa Mesa, California
Come and see what South Coast Plaza in Costa Mesa, California has to offer as an international shopping destination.

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San Diego, California’s Cultural Attractions and Exciting Entertainment
Your California holiday tour should include shopping, restaurants, breweries and culturally-rich museums in San Diego’s Gaslamp Quarter and Balboa Park.

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Southern California’s Family Friendly Theme Parks
Discover Southern California’s varied Theme Parks from Disneyland to Universal Studios to Legoland on your next U.S. vacation.

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Central California - A great outdoors holiday destination
Holidaying in Central California’s great outdoors, with stops at Yosemite, Mono Lake, Lake Tahoe, the Gold Country and Mammoth Lakes.

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USA Great Outdoors: California and Arizona
Out of 59 National Parks in the USA, California and Arizona are home to 20% of them. Join our traveler Josh as he explores some of the most beautiful views in the world.

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USA Great Outdoors: California National Parks
Known for having the country’s most diverse landscape, California is home to some of the most famous National Parks. Join explorer Josh as he gets to know them.

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4 Sides of California: Yosemite National Park, Natural Wonder
Gaze at sequoias in Mariposa Grove, paddle Tenaya Lake, hike Glacier Point and stay at cozy lodging in Yosemite National Park, California.

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Extreme Frontiers: USA Final Convoy in California #EFUSA
The leather-clad crew gathered at Point Mugu in Ventura Country, California to ride with Charley Boorman and the crew into Santa Monica. Charley led the pack of riders along the Pacific Coast Highway to Santa Monica's and the Annenberg Community Beach House.

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Experience Dining, Shopping and Nightlife in West Hollywood, California
Follow along on a video tour of West Hollywood with Melrose Avenue shopping, the London West Hollywood rooftop dining and Sunset Strip nightlife.

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Big Bear Lake: 3 Ways to Explore Southern California’s Mountain Lake Escape
With beautiful scenery and a variety of outdoor activities, Big Bear Lake, California is the perfect getaway from the city.

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Los Angeles – an urban wonderland in California
Exploring the urban wonderland that is Los Angeles, with visits to the LA Live District, The Grove, Museum Row, LACMA and the Griffith Observatory.

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Huntington Beach, California: Beach Vacation Destination
Explore Surf City, USA in a classic Woodie, then take in the views from Pacific City for shopping and dining.

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A Tour of Napa Valley, California with Chef Stephen Barber
There's more to Napa Valley, California than it's world-famous wine scene. Experience the sights, smells and flavors Napa has to offer alongside Chef Stephen Barber.

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Soaring over Napa Valley, California
Experience California's Napa Valley from above. A hot air balloon ride offers birds-eye views of the beautiful wine region.

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A Tour of Santa Monica, California with Chef Josiah Citrin
Beachside city Santa Monica, California is a progressive city that has formed its own culinary scene apart from its neighbor, Los Angeles. Chef Josiah Citrin is proud of the wide array of restaurants and ingredients that Santa Monica offers locals and visitors.

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Southern California: Exploring Hollywood and surfers’ paradises Huntington and Venice beaches
Southern California: See why this incredible state is paradise for laid-back surf culture, beautiful beaches and the excitement of Hollywood attractions.

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USA Through Film: Director Nick Stoller's Los Angeles, California
Director Nicholas Stoller (Forgetting Sarah Marshall, Get Him To The Greek, Neighbors) moved to Los Angeles to follow a dream. To Stoller, LA offers unmatched art, culture and some of the country's best produce.

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Redwoods zip line tours and outdoor holidays in Santa Cruz California
With our video host, zip line through massive redwoods, go hiking or biking in one of 14 state parks, and ride a steam train in the Santa Cruz Mountains of California.

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4 Sides of California: Sonoma’s Wine, Farms and Ocean Vistas
Behold the rugged Pacific Coast, tour the famous Coppola Winery and visit a goat farm for gourmet cheese in Sonoma County, California.

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Outdoor Adventures in Palm Springs, California
Watch a video about hiking, golf, tennis, jeep rides and more in Greater Palm Springs, California.

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USA Great Outdoors: Redwoods
Seeing the incredible towering redwood trees in California could change your life. #OutdoorsUSA For More: Redwood National and State Parks www.nps.gov/redw/ To learn more about this and other spectacular U.S. Outdoors, visit: http://www.nps.gov/

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Mono County: Natural Wonders of California’s Eastern Sierra
Explore the natural wonders and iconic beauty of the Eastern Sierra in Mono County, California.

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Inspiration Guide
Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.

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Visit the USA
From its celebrated coastline to its broad heartland and granite Sierra peaks, California offers a lifetime of vacations in one Golden State.

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A MORE COMPREHENSIVE SUMMARY CAN BE FOUND ON OUR California Fact Sheet

Brand USA partners with California to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!

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Brand USA: A Powerful Force in
U.S. Economic Growth

Brand USA's Fiscal Year 2018 results are now available. Learn more by viewing the Full Report and News Release.