A windy road along a coastline around mid-afternoon with the blue ocean on the right

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BRAND USA COUNTS AMONG ITS OVER 900 INDUSTRY PARTNERS, INCLUDING THESE California ORGANIZATIONS:

SOME OF THE MANY WAYS BRAND USA PROMOTES California

America's Musical Journey Trailer
A film for IMAX®️ and giant screen theatres. "America’s Musical Journey" celebrates the diverse music and creative risk-taking spirit that characterize America.

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Ask a Local: California
"Ask a Local" uses a documentary-styled approach to share amazing travel experiences through the voices and faces of U.S. residents.

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Hear the Music: Boogie Shoes
Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States.

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Hear the Music: West Hollywood, California
Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States.

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Inspiration Guide
Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.

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National Parks Adventure Trailer
MacGillivray Freeman Films, in partnership with Brand USA, will release for IMAX®️ and giant-screen theatres – "National Parks Adventure."

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Visit the USA
From its celebrated coastline to its broad heartland and granite Sierra peaks, California offers a lifetime of vacations in one Golden State.

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A MORE COMPREHENSIVE SUMMARY CAN BE FOUND ON OUR California Fact Sheet

Brand USA partners with California to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!

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Brand USA: A Powerful Force in
U.S. Economic Growth

Brand USA's Fiscal Year 2018 results are now available. Learn more by viewing the Full Report and News Release.