A string of 5 hotels, each with different colored lights shining, adjacent to the beach and palm trees in the foreground

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BRAND USA COUNTS AMONG ITS OVER 900 INDUSTRY PARTNERS, INCLUDING THESE Florida ORGANIZATIONS:

32
Organizations and Partners

Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.

SOME OF THE MANY WAYS BRAND USA PROMOTES Florida

America's Musical Journey Trailer
A film for IMAX®️ and giant screen theatres. "America’s Musical Journey" celebrates the diverse music and creative risk-taking spirit that characterize America.

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Ask A Local: Florida
"Ask a Local" uses a documentary-styled approach to share amazing travel experiences through the voices and faces of U.S. residents.

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Ask A Local: South Florida
"Ask a Local" uses a documentary-styled approach to share amazing travel experiences through the voices and faces of U.S. residents.

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Ask a Local: St Pete/Clearwater
"Ask a Local" uses a documentary-styled approach to share amazing travel experiences through the voices and faces of U.S. residents.

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Hear the Music: What I Like About You
Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States.

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National Parks Adventure Trailer
MacGillivray Freeman Films, in partnership with Brand USA, will release for IMAX®️ and giant-screen theatres – "National Parks Adventure."

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Partner Testimonial
DT Minich, President/CEO, Experience Kissimmee, talks about how Kissimmee benefits from Brand USA.

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United Stories: Art Basel in Miami, Florida
United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives.

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Florida Road Trip: Big Cities, Beaches and Gulf Coast Beauty
Kayak through mangroves, take a dolphin cruise, antique shop, eat fresh seafood on an epic Florida road trip! The Brand USA Road Trip video series reflects the way international travelers explore. By placing the viewer in the driver's seat, this itinerary based series highlights multiple stops and captures fun and memorable road trip ideas.

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Inspiration Guide
Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.

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Visit the USA
Florida is often synonymous with Mickey Mouse and sugary sand beaches.

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A MORE COMPREHENSIVE SUMMARY CAN BE FOUND ON OUR Florida Fact Sheet

Brand USA partners with Florida to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!

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Brand USA: A Powerful Force in
U.S. Economic Growth

Brand USA's Fiscal Year 2018 results are now available. Learn more by viewing the Full Report and News Release.