A string of 5 hotels, each with different colored lights shining, adjacent to the beach and palm trees in the foreground

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BRAND USA COUNTS AMONG ITS OVER 900 INDUSTRY PARTNERS, INCLUDING THESE Florida ORGANIZATIONS:

32
Organizations and Partners

Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.

SOME OF THE MANY WAYS BRAND USA PROMOTES Florida

America's Musical Journey Trailer
A film for IMAX®️ and giant screen theatres. "America’s Musical Journey" celebrates the diverse music and creative risk-taking spirit that characterize America.

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Ask A Local: Florida
"Ask a Local" uses a documentary-styled approach to share amazing travel experiences through the voices and faces of U.S. residents.

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Ask A Local: South Florida
"Ask a Local" uses a documentary-styled approach to share amazing travel experiences through the voices and faces of U.S. residents.

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Ask a Local: St Pete/Clearwater
"Ask a Local" uses a documentary-styled approach to share amazing travel experiences through the voices and faces of U.S. residents.

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Hear the Music: What I Like About You
Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States.

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National Parks Adventure Trailer
MacGillivray Freeman Films, in partnership with Brand USA, will release for IMAX®️ and giant-screen theatres – "National Parks Adventure."

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Partner Testimonial
DT Minich, President/CEO, Experience Kissimmee, talks about how Kissimmee benefits from Brand USA.

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United Stories: Art Basel in Miami, Florida
United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives.

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The Mercato, Naples: Al Fresco Shopping, Dining and Fun in Southwest Florida
Enjoy al fresco shopping and dining at Mercato Shopping Center, located in the charming city of Naples, Florida.

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Airboating in the Everglades
Join us on an airboat tour around the Everglades in Florida! Exploring by boat allows you to get a closer look at this unique ecosystem and all of the fascinating creatures living there.

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Fresh, Local Seafood in St. Pete/Clearwater, Florida
In the St. Pete/Clearwater area of Florida, find a waterfront oasis where fresh, local seafood from the Gulf of Mexico is served daily.

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Tampa Bay, Florida: Food Hall Fun Along the Riverwalk
When in Tampa Bay, visit Armature Works for a cool food hall scene and a rooftop bar with awesome riverfront views.

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The Best of Pensacola Beach: Beaches, Nature, History & Dining
Get the best of both worlds on your Pensacola Beach vacation: beaches offering relaxation and history, plus entertainment, shopping and dining.

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Polk County, Florida: Delicious Bites, Historic Beauty and Dude Ranch Fun
Discover a beautiful architectural wonder, an authentic dude ranch, an eclectic culinary scene and Legoland all in Polk County, Florida.

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Florida's Paradise Coast
Find your paradise on miles of unspoiled beaches and secluded islands where you can disconnect from the demands of everyday life and reconnect with nature and each other.

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Fantastic Outdoor Adventures Await You in Scenic Florida
Island hop, kayak serene waterways, take a boat cruise, spot manatees, visit archaeological sites and enjoy sun-drenched days in Florida.

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Discovering the paradise of Naples, Florida
There's a happy ease and calmness when you visit Florida's Paradise Coast, including Naples, Marco Island -- which was voted TripAdvisor's No. 1 island in the U.S. for 2014 -- and the Everglades. Situated on the southwest coast of Florida, 90 minutes from Miami, it is truly a paradise in every sense. From its stunning picturesque white, sandy beaches and turquoise waters to its world-class resorts, restaurants and adventures, Florida's Paradise Coast will leave you wanting to return again and again.

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Fort Lauderdale, Florida: Fantastic Entertainment, Dining and Art
See why Fort Lauderdale is a perfect holiday destination with its weather, beaches and lively and fun entertainment and nightlife.

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Visit Orlando, Florida - Discover the Best Attractions and Theme Parks to See on Your Holiday
Visit Orlando, Florida for family fun and larger-than-life experiences! Get inspired for your Orlando Holiday with this compilation of the best theme parks and attractions in this magical city.

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Silky sand beaches, vibrant nightlife, shopping and dining in Surfside
Experience fantastic ethnic restaurants, unique shops and white sand beaches with a small neighborhood feel next door to Miami in Surfside, Florida.

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USA Great Outdoors- Florida Keys
From crystal clear beaches to Dry Tortugas National Park, join us as we dive into the action the Florida Keys have to offer!

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Florida Waterfront City Tour - From the Bay to Beach in St. Pete/Clearwater
Enjoy the lively ambiance of St. Pete with shops, galleries and eateries then head to world-famous Clearwater Beach and quaint beach town, Dunedin.

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Florida Sports and Recreation
The traditional home to Major League Baseball’s spring training, Florida also has many top-tier professional sports teams like the Orlando Magic and the Miami Heat. The long coastline in Florida and its many beaches are perfect for all kinds of fun in the sun, as well as water activities like fishing, boating, and jet skiing. People watching is a fun activity that you can try in Miami, as it is the official “sport” of South Beach.

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Take a Tour of Biscayne Bay, Florida
Just outside Miami, Florida, Biscayne Bay offers plenty of opportunities to get outside and enjoy the warm sunshine. See for yourself!

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Bok Tower Gardens – Discover off-the-beaten-path Florida at Lake Wales’ historic landmark
The sweeping vistas of Bok Tower Gardens in Lake Wales, Florida will delight visitors with nature, local wildlife, history, and Carillon music to enjoy.

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Family fun in the great outdoors, Jacksonville, Florida
Rivers, urban parks, downtown, golf, beaches, dunes and the pier can be found in Jacksonville, Florida.

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Visit Dinosaur World in Plant City, Florida - Explore One of the Biggest USA Dinosaur Attractions
Take a tour around Dinosaur World in Plant City, Florida. Discover prehistoric wonders with the whole family with a fun filled visit to one of the biggest USA dinosaur attractions.

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Visit Amelia Island, Florida for History, Culture and Stunning Florida Beaches
Visit Amelia Island, Florida and explore the island's charming cultural and historical sites. Discover picturesque Florida beaches, antique boutiques and fine dining when you go to Amelia Island.

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Florida Gulf Coast: Discover Tampa’s Vibrant Waterfront Culture
Board a pirate taxi, ride a water bike, enjoy waterfront dining; it’s always fun on the Riverwalk in Tampa Bay, Florida.

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Florida Road Trip: Big Cities, Beaches and Gulf Coast Beauty
Kayak through mangroves, take a dolphin cruise, antique shop, eat fresh seafood on an epic Florida road trip! The Brand USA Road Trip video series reflects the way international travelers explore. By placing the viewer in the driver's seat, this itinerary based series highlights multiple stops and captures fun and memorable road trip ideas.

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Inspiration Guide
Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.

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Visit the USA
Florida is often synonymous with Mickey Mouse and sugary sand beaches.

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A MORE COMPREHENSIVE SUMMARY CAN BE FOUND ON OUR Florida Fact Sheet

Brand USA partners with Florida to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!

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Brand USA: A Powerful Force in
U.S. Economic Growth

Brand USA's Fiscal Year 2018 results are now available. Learn more by viewing the Full Report and News Release.