A group of hot air balloons fly over a river with trees on both sides with subtle hints of autumn colors

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BRAND USA COUNTS AMONG ITS OVER 900 INDUSTRY PARTNERS, INCLUDING THESE Idaho ORGANIZATIONS:

13
Organizations and Partners

Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.

SOME OF THE MANY WAYS BRAND USA PROMOTES Idaho

Partner Testimonial
Nancy Richardson, Senior International Tourism Specialist, Idaho Tourism, talks about how Idaho benefits from Brand USA.

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Authentic Idaho Road Trip
Encounter epic wildlife watching, thrilling boat tours, gorgeous scenery, cool resort towns and fun downtown scenes in one-of-a-kind Idaho.

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Authentic Idaho Road Trip – Boise, See for Yourself!
Hike, bike, hit the farmers market, check out the restaurant and craft brew scene and enjoy the downtown murals in Boise, Idaho.

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Authentic Idaho Road Trip – Sun Valley, An All-Season Resort
Alpine ski in the winter and hike, mountain bike and run through scenic trails in the warmer months in Sun Valley, Idaho.

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Authentic Idaho Road Trip – Southern Idaho, Natural Wonders & Waterfalls
Natural wonders like Snake River Canyon and hot springs, scenic waterfalls and canyon byways await discovery in Southern Idaho.

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Idaho Sports and Recreation
Mountainous and scenic Idaho has the most miles of navigable whitewater rafting in the lower 48 states. The Salmon River is a popular destination for whitewater kayaking, canoeing and rafting. Farragut State Park is one of 30 state parks in Idaho, and offers a plethora of year-round outdoor activities. The state is also home to Yellowstone National Park, one of the most famous and scenic parks in the entire world.

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Inspiration Guide
Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.

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Visit the USA
Idaho has more kilometers of designated wilderness than anywhere else in the continental USA.

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A MORE COMPREHENSIVE SUMMARY CAN BE FOUND ON OUR Idaho Fact Sheet

Brand USA partners with Idaho to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!

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Brand USA: A Powerful Force in
U.S. Economic Growth

Brand USA's Fiscal Year 2018 results are now available. Learn more by viewing the Full Report and News Release.