A horse race in action as the horses round a turn and the packed audience stands and cheers

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BRAND USA COUNTS AMONG ITS OVER 900 INDUSTRY PARTNERS, INCLUDING THESE Kentucky ORGANIZATIONS:

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Organizations and Partners

Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.

SOME OF THE MANY WAYS BRAND USA PROMOTES Kentucky

Hear the Music: Owensboro, Kentucky
Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States.

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Hear the Music: What I Like About You
Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States.

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United Stories
United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. At the Kentucky Derby, bigger and bolder is better. Listen to milliner Christine A. Moore talk about Derby fashion and her love for the Bluegrass state.

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United Stories
“Everyone needs to put Kentucky on their bucket list." Walker Hancock, a Kentucky native and President of Claiborne Farm, describes what he loves about his state and what makes the culture here so unique.

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Inspiration Guide
Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.

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Visit the USA
Kentucky’s can-do spirit is alive and well throughout The Bluegrass State – from Daniel Boone and other explorers who first trekked through the Cumberland Gap to the visitors who explore the depths of Mammoth Cave National Park today.

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A MORE COMPREHENSIVE SUMMARY CAN BE FOUND ON OUR Kentucky Fact Sheet

Brand USA partners with Kentucky to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!

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Brand USA: A Powerful Force in
U.S. Economic Growth

Brand USA's Fiscal Year 2018 results are now available. Learn more by viewing the Full Report and News Release.