A focus on the giant fist of the Monument to Joe Louis in Detroit; which is a forearm and fist held up by 4 pillars

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BRAND USA COUNTS AMONG ITS OVER 900 INDUSTRY PARTNERS, INCLUDING THESE Michigan ORGANIZATIONS:

SOME OF THE MANY WAYS BRAND USA PROMOTES Michigan

Ask A Local: Michigan
"Ask a Local" uses a documentary-styled approach to share amazing travel experiences through the voices and faces of U.S. residents.

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Hear the Music: Boogie Shoes
Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States.

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Hear the Music: Detroit, Michigan
Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States.

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Inspiration Guide
Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.

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National Parks Adventure Trailer
MacGillivray Freeman Films, in partnership with Brand USA, will release for IMAX®️ and giant-screen theatres – "National Parks Adventure."

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Visit the USA
Michigan is a place where it’s easy to find and enjoy the simplest of pleasures.

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Partner Testimonial
David Lorenz, Vice President, Travel Michigan, talks about how Michigan benefits from Brand USA.

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A MORE COMPREHENSIVE SUMMARY CAN BE FOUND ON OUR Michigan Fact Sheet

Brand USA partners with Michigan to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!

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Brand USA: A Powerful Force in
U.S. Economic Growth

Brand USA's Fiscal Year 2018 results are now available. Learn more by viewing the Full Report and News Release.