A focus on the giant fist of the Monument to Joe Louis in Detroit; which is a forearm and fist held up by 4 pillars

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BRAND USA COUNTS AMONG ITS OVER 900 INDUSTRY PARTNERS, INCLUDING THESE Michigan ORGANIZATIONS:

SOME OF THE MANY WAYS BRAND USA PROMOTES Michigan

Ask A Local: Michigan
"Ask a Local" uses a documentary-styled approach to share amazing travel experiences through the voices and faces of U.S. residents.

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Hear the Music: Boogie Shoes
Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States.

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Hear the Music: Detroit, Michigan
Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States.

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National Parks Adventure Trailer
MacGillivray Freeman Films, in partnership with Brand USA, will release for IMAX®️ and giant-screen theatres – "National Parks Adventure."

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Partner Testimonial
David Lorenz, Vice President, Travel Michigan, talks about how Michigan benefits from Brand USA.

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RoadFood: Beulah, Traverse City, Ellsworth, Mackinac Island, and Moran Township
Roadfood Adventures USA, an episodic series that lives on GoUSA TV and VisitTheUSA’s social channels, travels along some of the most colorful roads in the nation and discovers delicious food and magnificent scenery, magic moments, and fascinating people along the way.

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Euro News: Detroit, Michigan: the city with a creative heart and a Motown soul
Detroit, Michigan, was the next stop on Northern-Irish singer-songwriter Foy Vance's musical tour of the US. Best known as the home of the automobile and of Motown, he discovered there was far more to this vibrant city "of resourceful people."…

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Inspiration Guide
Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.

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Visit the USA
Michigan is a place where it’s easy to find and enjoy the simplest of pleasures.

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A MORE COMPREHENSIVE SUMMARY CAN BE FOUND ON OUR Michigan Fact Sheet

Brand USA partners with Michigan to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!

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Brand USA: A Powerful Force in
U.S. Economic Growth

Brand USA's Fiscal Year 2018 results are now available. Learn more by viewing the Full Report and News Release.