A young man sits at the edge of a pier with his back to the camera staring at the lake and autumn colored trees ahead

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BRAND USA COUNTS AMONG ITS OVER 900 INDUSTRY PARTNERS, INCLUDING THESE Minnesota ORGANIZATIONS:

10
Organizations and Partners

Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.

SOME OF THE MANY WAYS BRAND USA PROMOTES Minnesota

Ask A Local: Minnesota
"Ask a Local" uses a documentary-styled approach to share amazing travel experiences through the voices and faces of U.S. residents.

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Hear the Music: Minneapolis, Minnesota
Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States.

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Hear the Music: What I Like About You
Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States.

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Partner Testimonial
Bonnie Carlson, President & CEO, Bloomington Convention and Visitors Bureau, talks about how Bloomington and Minnesota benefit from Brand USA.

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Euro News: Minnesota nice: visiting Minneapolis, the welcoming city of lakes
French singer-songwriter Laetitia Shériff is travelling around the US on the trail of musical history and culture. At her first stop of Minneapolis, a city with a proud musical heritage, she found a welcome so warm it has spawned its own (very complimentary) stereotype: “Minnesota Nice”.

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Minnesota’s Scenic and Charming Small Towns: Cook County
Outdoor enthusiasts will adore the lakeside harbor and beautiful mountains home to ski resorts in Cook County, Minnesota.

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Minnesota’s Scenic and Charming Small Towns: Grand Rapids
Enjoy a wonderful variety of outdoor fun – kayaking, paddle boarding, ATV riding and more in Grand Rapids, Minnesota.

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Explore Southeast Minnesota: World-Class Attractions & Scenic Sights
Visit Southeast Minnesota and explore the Mall of America in Bloomington, scenic beauty in Winona and venture to historic Rochester for fun.

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Tour Northern Minnesota for Small Town Charm
Explore Minnesota’s scenic towns, lakeside communities, mountain resorts with skiing and summer hiking for plenty of outdoor entertainment and fun.

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Southeast Minnesota City Tour: Winona
Experience arts & culture, great food, the outdoors and natural beauty along the banks of the Mississippi in Winona, Minnesota.

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Minnesota Sports and Recreation
Minnesota: Known for its cool temperatures, thick forests and abundant lakes, Minnesota has a lot to offer any visitor. Catch one of the professional sports teams that call Minnesota home like the Timberwolves, the Twins and the Wild. Take advantage of the colder months by watching the US Pond Hockey Championships, the Crashed Ice World Championship, or kick back and try ice fishing!

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Minnesota’s Scenic and Charming Small Towns: Little Falls
Take a bike tour, go paddle boarding in area lakes, visit historic sites and bike around town in quaint Little Falls, Minnesota.

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Inside the Mall of America - Shopping, Attractions and the Nickelodeon Universe
Take a tour around the Mall of America in Bloomington, Minnesota. Discover hundreds of stores, restaurants and attractions including the nation's largest indoor theme park, Nickelodeon City!

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Inspiration Guide
Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.

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Visit the USA
Dakota Indians first named this land “minisota,” meaning “land of sky-tinted water,” when they settled here more than three centuries ago.

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A MORE COMPREHENSIVE SUMMARY CAN BE FOUND ON OUR Minnesota Fact Sheet

Brand USA partners with Minnesota to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!

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Brand USA: A Powerful Force in
U.S. Economic Growth

Brand USA's Fiscal Year 2018 results are now available. Learn more by viewing the Full Report and News Release.