A young man sits at the edge of a pier with his back to the camera staring at the lake and autumn colored trees ahead

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BRAND USA COUNTS AMONG ITS OVER 900 INDUSTRY PARTNERS, INCLUDING THESE Minnesota ORGANIZATIONS:

10
Organizations and Partners

Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.

SOME OF THE MANY WAYS BRAND USA PROMOTES Minnesota

Ask A Local: Minnesota
"Ask a Local" uses a documentary-styled approach to share amazing travel experiences through the voices and faces of U.S. residents.

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Hear the Music: Minneapolis, Minnesota
Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States.

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Hear the Music: What I Like About You
Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States.

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Partner Testimonial
Bonnie Carlson, President & CEO, Bloomington Convention and Visitors Bureau, talks about how Bloomington and Minnesota benefit from Brand USA.

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Euro News: Minnesota nice: visiting Minneapolis, the welcoming city of lakes
French singer-songwriter Laetitia Shériff is travelling around the US on the trail of musical history and culture. At her first stop of Minneapolis, a city with a proud musical heritage, she found a welcome so warm it has spawned its own (very complimentary) stereotype: “Minnesota Nice”.

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Inspiration Guide
Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.

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Visit the USA
Dakota Indians first named this land “minisota,” meaning “land of sky-tinted water,” when they settled here more than three centuries ago.

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A MORE COMPREHENSIVE SUMMARY CAN BE FOUND ON OUR Minnesota Fact Sheet

Brand USA partners with Minnesota to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!

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Brand USA: A Powerful Force in
U.S. Economic Growth

Brand USA's Fiscal Year 2018 results are now available. Learn more by viewing the Full Report and News Release.