Church with trees and statue of a man out front

Santa Fe, New Mexico

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BRAND USA COUNTS AMONG ITS OVER 900 INDUSTRY PARTNERS, INCLUDING THESE New Mexico ORGANIZATIONS:

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Organizations and Partners

Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.

SOME OF THE MANY WAYS BRAND USA PROMOTES New Mexico

Inspiration Guide
Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.

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National Parks Adventure Trailer
MacGillivray Freeman Films, in partnership with Brand USA, will release for IMAX®️ and giant-screen theatres – "National Parks Adventure."

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Visit the USA
New Mexico’s ancient-yet-living cultures, awe-inspiring landscapes, uncharted outposts and authentic characteristics have made it a haven for artists and outdoor enthusiasts alike.

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Albuquerque, New Mexico: Old Town Plaza Sightseeing & Shopping
Visit boutiques, turquoise shops and museums in charming Old Town Plaza in Albuquerque, New Mexico, and take a history, trolley or ghost tour.

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Euro News: On the trail of Santa Fe: New Mexico’s cultural melting pot
Most of the stops on acclaimed Northern-Irish singer-songwriter Foy Vance's whistlestop US road trip were places he'd played in before. When he rolled into Santa Fe, it was his first time in the New Mexican city. And he was smitten.…

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New Mexico Sports and Recreation
New Mexico: The Land of Enchantment is home to what many consider to be the ultimate test of endurance. The Mount Taylor Winter Quadrathlon is a must for anyone seeking a race that will truly test one’s mettle.

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A MORE COMPREHENSIVE SUMMARY CAN BE FOUND ON OUR New Mexico Fact Sheet

Brand USA partners with New Mexico to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!

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Brand USA: A Powerful Force in
U.S. Economic Growth

Brand USA's Fiscal Year 2018 results are now available. Learn more by viewing the Full Report and News Release.