Boys jumping off a dock into a lake surrounded by green trees during the day with one large red and white boat in the distance.

Lake Lure, North Carolina

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BRAND USA COUNTS AMONG ITS OVER 900 INDUSTRY PARTNERS, INCLUDING THESE North Carolina ORGANIZATIONS:

6
Organizations and Partners

Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.

SOME OF THE MANY WAYS BRAND USA PROMOTES North Carolina

Euro News: Art, culture and epic landscapes: Asheville is North Carolina’s creative haven
French singer-songwriter Laetitia Sheriff is travelling around the US on the trail of music, history and culture. For the next leg of her journey, she visited the “Land of the Sky”, Asheville, North Carolina.…

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Adventure in Asheville, North Carolina
United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives.

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Cherokee, North Carolina: Discover Authentic Native American Culture
Discover the traditional homeland of the Eastern Band of Cherokee Indians in Western North Carolina, including Oconaluftee Indian Village, Unto These Hills and outdoor adventure in the Smoky Mountains.

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Hendersonville, North Carolina: Touring farms, world-famous breweries and magnificent scenery
A trip to Hendersonville, North Carolina will be simply magical. Explore enchanting forests, a delightful downtown with great shops and delicious dining, and the world-famous Sierra Nevada brewery.

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Exploring the Heart of North Carolina, Randolph County
Get to know the Heart of North Carolina, beautiful Randolph County, including world-famous Seagrove pottery, downtown Asheboro, the Richard Petty Museum and the North Carolina Zoo.

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Charlotte, North Carolina: Explore Culture, City Life and Outdoor Fun
Discover things to do in Charlotte, North Carolina, an easy-to-get-to, vibrant city, home to the NASCAR Hall of Fame, U.S. National Whitewater Center and much more.

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North Carolina Sports and Recreation
North Carolina: Known as the Tar Heel State, North Carolina has many incredible beaches along its Atlantic coastline, including the Outer Banks and Cape Hatteras. You can also try fishing along North Carolina’s coast, or in-shore

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Inspiration Guide
Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.

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Visit the USA
North Carolina has the highest mountain peaks in the eastern U.S. and 482 kilometers of shoreline.

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A MORE COMPREHENSIVE SUMMARY CAN BE FOUND ON OUR North Carolina Fact Sheet

Brand USA partners with North Carolina to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!

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